Why Pricing Your House Right Is Essential

Real Estate Agent with Smart Way America Realty AB067859

Why Pricing Your House Right Is Essential

In today’s real estate market, setting the right price for your house is one of the most valuable things you can do.

According to the U.S. Economic Outlook by the National Association of Realtors (NAR), existing home prices nationwide are forecasted to increase 4.7% in 2020 and 4.1% in 2021. This means experts anticipate home values will continue climbing into next year. Today, low inventory is largely keeping prices from depreciating. Danielle Hale, Chief Economist at realtor.comnotes:

“Looking at the sheer number of buyers, low mortgage rates, and limited sellers, the strength of home prices–which are now growing at the highest pace since January 2018–makes sense.”

When it comes to pricing your home, the goal is to increase visibility and drive more buyers your way. Instead of trying to win the negotiation with one buyer, you should price your house so that demand is maximized and more buyers want to take a look.

How to Price Your Home

As a seller, you might be thinking about pricing your house on the high end while so many of today’s buyers are searching harder than ever just to find a home to purchase. You’re thinking, higher price, greater profit, right? But here’s the thing – a high price tag does not mean you’re going to cash in big on the sale. It’s actually more likely to deter buyers and have them looking at the houses your neighbors are selling instead.

Even today, when the advantage tips toward sellers because there are so few houses for sale, your house is more likely to sit on the market longer or require a price drop that can send buyers running in the other direction if it isn’t priced just right.Why Pricing Your House Right Is Essential | MyKCM

A Trusted Real Estate Professional Will Help

It’s important to make sure your house is priced correctly by working in partnership with a trusted real estate professional. When you price it competitively, you won’t be negotiating with one buyer over the price. Instead, you’ll have multiple buyers competing for the home, and that’s what ultimately increases the final sale price.

The key is making sure your house is priced to sell immediately. That way, it will be seen by the most buyers. More than one of them may be interested, and your house will be more likely to sell at a competitive price.

Bottom Line

It’s a great time to take advantage of your position in the market today. Contact Kris Collis, your Trusted Pro in the Poconos, for guidance, confidence and results in all market fluctuations.  If you’re ready to sell or buy – or maybe both – let’s connect to achieve your plans now.

Courtesy KCM

Posted by

Your Trusted Pro in the Poconos, Professional Results You Expect 

Kris Collis, Associate Broker

Smart Way America Realty

East Stroudsburg, PA 18301

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Comments (11)

Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

You provide many valuable points about pricing homes right for successful marketing, Kris!

Oct 06, 2020 06:24 PM
Kris Collis, Associate Broker

And the discussion is a lot more fun with sellers in a seller's market LOL!

Oct 06, 2020 06:37 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Kris, on having this blog FEATURED in the Old Farts Club group!  

Oct 06, 2020 06:25 PM
Kris Collis, Associate Broker

So nice, thank you Myrl.

Oct 06, 2020 06:35 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Now convincing sellers of this  as they read the Z's & R's bs how the market is doing... is much more challenging... when they are 20% or more off in their prices points and the seller tells you BUT I saw it on Z... it is worth X:))Endre

Oct 06, 2020 10:51 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Kris Collis, Associate Broker - your sage advice is tested and true. Sellers would be wise to hire and listen to you. Your success rate speaks for itself. 

Oct 12, 2020 02:33 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Yes, pricing, pricing, pricing has always been the reason why so many homes do not get noticed. Price it right for the neighborhood value...and it will sell!

Oct 21, 2020 06:54 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Kris excellent blog to share with us here in the Rain.  How is the colors of the leaves this year back there.  I grew up outside Allentown


Oct 21, 2020 08:02 AM
Kris Collis, Associate Broker

Will Hamm Allentown!  OMG. That woiuld  make us neighbors practically. Still the area to go for serious shopping, Were you there when Billy Joel put Allentown on the map?

Leaves are still turning, some wind gusts are dropping leaves here and there.  We have a ways to go.  

Oct 21, 2020 07:09 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Kris Collis, Associate Broker - this post is spot on.  The right price will get it sold quickly.

Oct 27, 2020 04:13 AM
Roy Kelley
Retired - Gaithersburg, MD

This is very good advice to share with prospective home sellers.

Take care and be safe.

Oct 27, 2020 06:19 AM
Kris Collis, Associate Broker

Thank you Roy, same to you and Delores.

Oct 27, 2020 06:46 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Kris, yes was still there when Billy Joel was there and also use to go to Long Pond for Indy car races.


Nov 05, 2020 08:03 AM
Kris Collis, Associate Broker

Oh fun, Will, you are the first rainer to meet with lots of  local knowledge.  If not in the area recently you will not recognize the changes since 2008, large shopping centers and major hotels in Sburg and Eburg.  Eburg even has a traffic circle.  The route thru Marshalls Creek was revamped to alleviate congestion. Medical facilities also sprung up. In your day Pocono Medical Center serviced entire area. 

What might interest you is addition of many different restaurant cuisines.  Local flavor has expanded!  Also three major resort additions, Kalahari in Long Pond, Great Wolf and Mt Airy Casino in Swiftwater and anothr under construction.

Nov 05, 2020 03:25 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Plus Allentown fair to see many great acts and ever East Stroudburg way back for a concert by the Association.

Nov 05, 2020 08:05 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Hi Kris! I just wanted to pop by to wish you a wonderful Thanksgiving! May you and yours have a day filled with joy & blessings...

A Happy Thanksgiving

Nov 26, 2020 04:45 AM
Kris Collis, Associate Broker

Debe, what a creative way to share Happy Thanksgiving greetings.  The same joy and blessings right back to you and your lovely family

Nov 26, 2020 07:23 AM