Figuring Out Which"Happy Meal Toy" Will Attract Clients In Your Market

By
Real Estate Broker/Owner with Ivy Vine Investments

happy meal toys ivy vine investments

 

If you clicked on this weeks blog looking for a sneak peak on the next toy offering from McDonald's you may be disappointed.  The motivational factor behind this post was thrusted upon me while doing a little pre winter cleaning in my daughter's room.  

 

As we were going through her play area and toy bin getting rid of old dolls and toys I  pulled out 9 of those little toys that come in happy meals.  Some were still in the plastic and had never been opened.  As I was looking at them I started wondering how did the golden arches go about selecting the toys?  How do they know which item will have kids begging their parents to go spend money on them?

 

I knew some where tied to cartoon movies that may have been out at the time but what about the others.  I have to tip my hat to the marketing team because millions of happy meals are sold each year due to outstanding marketing of a single toy.

 

What's Your Happy Meal Toy For Your Real Estate Business?

wondering ivy vine investments

Everyday you should be working, tweaking and seeking ways to fine tune your marketing strategy.  On top of outstanding service, what else can you offer clients that will have them calling you up wanting to do business with you?

 

Availability:  When providing services for clients its key that you make yourself available to be reached to answer questions.  Don't be the investor or agent whose voice mail works as the front desk greeter.  

 

Freebies: It can't always be TAKE TAKE TAKE.  It has to be some GIVE sprinkled in your marketing strategy.  Coming up with some creative ways to draw in new clients is fun and also necessary.  People love to feel like they are being rewarded for doing business with you.

 

Lasting Impressions:  You Never Get A Second Chance To Make A First Impression.  Your initial meeting with a client will either do 1 or 2 Things.  It will either make them want to do business with you or they will ask that you never contact them again.  Be thoughtful in the way you interact with people.  Bad reputation spreads wayyyyy faster than good reputation.  You want to make sure your name and brand shines bright in people's mind not the opposite.

 

different strokes

The marketing strategy that you use to find clients in one zip code may not be the same you can use in another.  Knowing your market will allow you to have a feel on how you should approach each zip code or area you are targeting.  You have to pick out the things that will appeal to different demographics.

 

 

 

If You Build It The Right Way They Will Come

drive through

 

With time and hard work your marketing efforts will pay off and your BRAND OF TOYS will be noticed and sought after by the people in your community.  Figuring out which toy works for your brand will not be easy but it will be a fun path that you will be glad you traveled.

 

Keep marketing and keep pushing towards success.  Until next time be safe, wash those hands and have a great weekend!

 

I'm Out

Chris Ivy

 

 

 

 

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Location:
Tennessee Shelby County Memphis Cordova
Groups:
The Lounge at Active Rain
Realtors®
Be The Best In Your Field
Bananatude
Addicted to Active Rain
Tags:
real estate practices
memphis tennessee
marketing

Spam prevention
Show All Comments
Ambassador
2,100,735
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

And for goodness sake, stay true to your brand, right?  I can't imagine Bernie and I sending, or marketing, something that didn't fit with our core values. That would just be confusing. Ha. 

Oct 09, 2020 12:04 PM #1
Rainmaker
5,057,844
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

 

 

Chris,

Debb Janes EcoBroker and Bernie Stea JD eloquently stated what I would have said... Go Lakers, we want them to wrap it up this evening.  Cheers, A

Oct 09, 2020 01:45 PM #2
Rainmaker
316,749
Shannon Jones
The Shannon Jones Team - Long Beach, CA
Long Beach CA Real Estate

Great advice I'm going to think about this weekend! We were just discussing freebies in the office today and I think we're going to try to do a big giveaway before the end of the year as a way to give back to our clients since we can't do parties during COVID. Have a great weekend!

Oct 09, 2020 05:09 PM #3
Rainmaker
316,749
Shannon Jones
The Shannon Jones Team - Long Beach, CA
Long Beach CA Real Estate

Ron and Alexandra Seigel Love the Lakers addition! 

Oct 09, 2020 05:10 PM #4
Rainmaker
449,217
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

FREEBIES!  Great advice, I was just talking with an associate to see what can we do for a Freebie giveaway for the holidays as well.  People want something tangible, especially now a days with COVID going on. 

Oct 09, 2020 05:14 PM #5
Ambassador
4,380,070
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Well done, Chris- know your target market! People love freebies as long as they show that thought went into them. 

Oct 09, 2020 05:37 PM #6
Rainmaker
4,019,469
Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Chris Ivy ,

So glad to see this post featured! Love your message..you know your target market and kudos to you for the great advice to all of us!

Oct 09, 2020 06:03 PM #7
Ambassador
3,093,018
Anna Banana Kruchten CRS CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Hey Chris Ivy you knocked it out of the park with this creative and clever post. And all from cleaning up your daughters toys!  Inspiration happens when we least expect it.  Congrats on the feature!

Oct 09, 2020 09:37 PM #8
Rainmaker
3,326,083
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Chris.

While I don't tweak my marketing on a daily basis, I do so on a weekly one.  So far it is working for me.

Oct 10, 2020 12:36 AM #9
Rainmaker
1,050,442
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

An interesting perspective generated by your daughters toys, I like the creativity and the points you make. I know I need to do some tweaking and the first thought is what is working and what can i adjust.

Oct 10, 2020 06:52 AM #10
Rainmaker
1,639,427
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Interesting on how they do find what people want ahead of time! 

Oct 12, 2020 10:33 AM #11
Rainmaker
591,528
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Some of those toys may be collector items!  That's true about first impressions--especially when showing a house!

Oct 14, 2020 10:41 AM #12
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
44,484

Chris Ivy

Sell Your House Fast For Cash In Memphis Tennessee
Ask me a question
*
*
*
*

Additional Information