Google My Business- Why Is It Important for the Real Estate Agents

Real Estate Technology with Realtyna 4966111

We continue our series about Google and the way real estate agents can leverage its power. Previously, we talked about Google Maps and how important this service is for real estate agents as well as its free counterparts. For more information please visit our blog on Google Maps. In this article, we will talk specifically about Google My Business Service and its importance for a local search.

Why Google My Business?

Google my business is an extremely important and essential tool for generating leads and increasing exposure. It’s essential for all service providers. Why? Because people are searching for services online. They look at the reviews. They look at what is appearing first in their search inquiry. It’s one of the most essential parts of your brand marketing. It’s also as important to developing a strong online presence as having your own website. 

This is a huge factor in the decision-making process. And what’s good about Google My Business is the potential. The service ties in with local search, which is essential for real estate professionals. In many ways, Google My Business is still uncharted territory for real estate agents. In this article, we will go through the major functions and benefits of Google My Business.

What Is a GMB?

Google My Business, or GMB, is a free tool that helps you get found by your customers. You can manage Google Maps as well as tell the story of your business through Google My Business. You probably have seen it time and time again. Google some company and you will see a profile appearing on the right side of your screen with full information about it: 

  • Address
  • Working hours
  • Phone number
  • Location
  • Reviews
  • And most importantly, a link to the website

There is a questions and answers area where your potential clients can get answers. The system is pretty smart. It will pull your social media profile in the GMB section as well. 

Consumers nowadays are especially practical. They don’t want to waste time on something they can’t get benefit from. By creating a Google My Business profile, you’ll be able to provide short and accurate information about your business. This way you’ll make sure you can catch the attention of your future clients. 

A Google My Business page helps increase exposure from Google. It can become a source of leads through its various features such as reviews, click- to-calls and websites, and it can be used in Google Ads.

Essentially, a Google My Business Profile is a great way for you to improve your rank in the local search. As we already mentioned, Google My Business helps you improve your visibility. Those who have a well-optimized profile will show up. Just type in “real estate agents near me,” and the well-optimized profiles of the real estate agents that are located near you will show up with their address, phone number, reviews, website, and placement on the map.

Organic RETS Integration

How to Set Up Google My Business Account

Now that we have talked about the importance of Google My Business account, let’s go through some technical details on how to set up this profile. Here we present a list of steps that will guide you through this process:

  • Go to and press Get Started.
  • After you start, Google will ask you to type in your business name.
  • Google will ask you about adding location for your office. Make sure you say yes.
  • Then you will fill in the information about your address.
  • Google will send you a code that will allow you to verify your business.
  • After verifying your business, you will be able to log into your account and finalize the details of your business.
  • You can set up your category, address, and service area. If you’re a real estate agent working in a specific area, you can specify it.
  • You can add your phone number and a website link.
  • You can highlight your services.
  • Add a little description about your business


Google My Business Listings and Photos

Cover Photo- A cover photo is a picture that appears upfront on your listing. It’s important to choose good quality and attractive photos.

Profile Photo- A profile photo is the one that appears after you upload new photos, review responses, or videos.

You can also add other photos that showcase your business’s personality like team photos or the interior of your office. Videos are also something you can upload to make your listing even more interactive. Make the videos short and attention-grabbing.

Google My Business Reviews

What is the first thing that you do when you want to find a good service provider? You Google it and then check reviews. Reviews play an important role in your decision making. This is why every experienced professional encourages us to take care of our reviews, to answer them, and to try to pay attention to clients’ suggestions. Some experts also suggest that asking your clients to put reviews on your Google My Business page is better because you can copy the already existing review to your website as well. 

P.S Interested in how blogs are ranking on Google? Check out our blog How Do Real Estate Websites Rank on Google 

Comments (14)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Great information about google and why we all need it to work for us here in the Rain.


Oct 08, 2020 12:00 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Will, thanks!

Oct 09, 2020 01:43 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning - this is a very important reminder for all of us.  Everyone should have a profile.

Oct 10, 2020 03:43 AM
Kat Palmiotti
406-270-3667,, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Good morning. I remember last time I had a problem with address part of this when I attempted it. I work from home but do not want that address on my google business page. I'll have to try this again now that I have a PO Box and see if that works. Thank you again.

Oct 10, 2020 05:17 AM
Dario Ferreira

I don't think you can use a PO box with GMB.

You can hide your home address.

Oct 10, 2020 02:46 PM
Jeff Dowler, CRS

Hi Kat Palmiotti  I had the same issue when I changed brokerages - the address for the company I am supposed to use is hours away. So I have a local mailing address with P.O. box but you can't use that as Dario Ferreira points out.

Oct 11, 2020 03:30 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Can't agree with you more Google My Business is an essential part of my tool box so glad Carol Williams  included this in her Feature post and surprised this was not a Feature post

Oct 10, 2020 12:32 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Grant thanks for this comment.

Oct 12, 2020 02:03 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Kat, Dario and Jeff, thanks for sharing your experience with GMB. Your discussion of addresses is really helpful.

Oct 12, 2020 02:13 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Hannah, I'm glad your a Google My Business user already. Thanks for reading and supporting this post.

Oct 12, 2020 02:17 AM
Greg Brown, Sales Rep Toronto, Durham region
Sutton Group Heritage Reallty Inc., Brokerage - Whitby, ON

I have googled my business with all 5 of my offices locations. I sometimes get calls on my cell phone with people thinking they are calling the office.

Oct 12, 2020 05:06 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

That's great, Greg! It sounds like you are making the most of GMB.

Oct 13, 2020 01:50 AM
Zivak Realty Group
Zivak Realty Group - Nashville, TN
Local Nashville Real Estate Broker

Hello, Thanks for sharing such a Great informative blog on Google My Business listing. We can improve our Real Estate Local Business profile if anything missing, thanks once again. 

Oct 15, 2020 12:26 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Zivak, you're welcome. Thank you for reading and commenting!

Oct 15, 2020 01:45 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing this information. It should be helpful for many members.

Oct 26, 2020 09:36 AM
Realtyna Inc

Thanks, Roy :)

Oct 27, 2020 01:37 AM
Colton Haynes

Guys, I see you talk about business issue here. Anyway, I would like to say that I need to find the best way to calculate all the work process of my workers in the company, so if someone has useful advise, share with me please 

Jun 17, 2021 09:00 AM