I am one of those annoying people who always reads directions. I figure that if someone else has already endured the pain of learning how to do something (and documenting it for my benefit) the least I can do is ignore my impulse to rely on my own brilliance (chuckle), and take advantage of someone elses.
That is the exact premise behind "The Millionaire Real Esate Agent", written by Gary Keller. He says on page 36 "Epiphany! A lightbulb went off in my head, and a had an aha. I then slowed down just long enough to start looking at what other successful people were doing". Wow! What a concept!
What would happen if you were baking a cake and decided not to follow the model for baking the cake (or the recipe)? What if instead of 1 cup of sugar you decided 10 cups would be better? Or if instead of 1/2 cup of oil that 2 cups would make the cake more moist and delicious? You would still technically have a cake, but it may not be edible.
The same is true in real estate. There is a model to follow that ensures your success. There are systems in place to help you achieve at a very high level. Reinventing the wheel is exhausting work. Why not just adapt to proven models? After all, if someone nets a million dollars in commissions, they are obviously doing something right - would you not benefit from following in their footsteps?
For more information on the models, please contact me.
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