Ask An Ambassador: Are You Up To Date?

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

calendarOne of the challenges of blogging is that things change.

You may change your brokerage, so just think about every website and every mention you have of your brokerage and the hassle it will be to update??  Now you can limit your risk in ActiveRain by keeping your brokerage mentions to your blog signature (easy to update if you ever change).

But how about the content of blog posts?

Obviously some posts are like the daily newspaper.  They cover a topic and are disposable.  The Applefest was two weeks ago, so anything I wrote about that, or last year's Christmas parade or the performers at the 4th of July event doesn't carry much weight today.  And there is a risk that someone looking for information on the 2020 event is going to find a 2017 post and not pay attention to the dates and think it's current.

Other blog posts, it's important to go back and refresh them.  Ever get a call asking about new construction in a community that finished the last new house 2 years ago?  It's NEVER happened to me (my nose is growing for some reason!!!).  To make a post evergreen, we need to either write it with information that won't change, or be willing to go back and update as needed.  So that might mean backtracking to old posts, old IDX pages, etc., and bringing them up to date so that when you get the desired result:  someone FINDS that post AND they don't think you're providing misinformation.

And let's not forget about contact information. 

Are you pointing to the right email?  Phone number?  Websites? Your service area?

I cannot count the number of times I'm researching a possible agent for a referral and click their website link and get a "THIS DOMAIN IS FOR SALE" or some similar message.

So are you up to date?

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz


P.S.  I'll say nothing about profile photos, kettle, meet pot :)

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Keeping all our pages current and links working is part of that behind the scenes work we all need to do.  There's so much more to being an agent than selling homes!  Great reminder post!  Thank you!  Kathy

Oct 13, 2020 08:31 PM #1
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Bill. Must say, it is a chore that needs constant attention. Enjoy your day!

Oct 14, 2020 05:12 AM #2
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Good morning. I'm not very good at going back and revisiting my posts, but I really should do so....

Thanks for the reminder.

Oct 14, 2020 05:23 AM #3
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill(and Liz too) - with the changes of clocks occurring in a few weeks, the subject of up-to-date and timely blogging strategies is an appropriate one.  

Oct 14, 2020 05:48 AM #4
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Great tips.  I still feel like a complete rookie and learning alot about  Active Rain (In fact I updated my signature just a couple weeks back to reflect the new firm I am with). Thanks for the reminder.

Oct 14, 2020 10:35 AM #5
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BLiz- guilty as charged!!!!! Go Navy and beat East Carolina!

Oct 14, 2020 11:29 AM #6
Chris Ivy
Ivy Vine Investments - Memphis, TN
Sell Your House Fast For Cash In Memphis Tennessee

Great Post Liz and Bill.  Your below statement is true.


To make a post evergreen, we need to either write it with information that won't change, or be willing to go back and update as needed

Oct 14, 2020 04:37 PM #7
Paula McDonald, Ph.D.
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Yes, updating all old sites is time-consuming but so important.

Oct 14, 2020 05:33 PM #8
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I realized that one of my signs had an old google phone number   The sign company keeps them for me and that was a big oops  

Oct 15, 2020 04:51 AM #9
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thank for the reminder, Bill. I suspect there is always something that needs to be updated. I try to focus on what's really important since it would otherwise become overwhelming and it would serious;y detract from other more profitable things I should be doing.


Oct 15, 2020 02:08 PM #10
Anna Banana Kruchten CRB, CRS, Broker, Instructor
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Bill it's a big and tedious job of updating contest in posts.  Staying evergreen is important in the online world.

Oct 15, 2020 04:16 PM #11
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Your nose is growing Bill & I don't want to go back & re-write history. I am hoping that my blog signature will help. The other day I saw an email that I used ??? can't remember when.

Oct 15, 2020 04:28 PM #12
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Hahahahah Kettle me pot ... now that is funny. 

I am up to date on contact information - some posts may be stale bread but they still make my phone ring. 

Oct 16, 2020 05:27 PM #13
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Our static web pages need similar attention, especially if an agent has changed brokerages. I've come across agent bios that say the agent is so happy to be working with brokerage A, when they really left for brokerage B a year or three ago.

Oct 17, 2020 11:00 AM #14
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Liz and Bill Spear

RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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