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What do agents want?

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I just finished a "FREE" call that's purpose was to advise regarding agent recruiting. (Yes, they were selling their continued services) They posed a question that I'd like to throw out to all of you....

What do agents want?

The answer to this question can help brokers, owners and/or managers not only in their recruiting efforts but also in retention.

So, my friends  What do agents want?

Comments (8)

Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

Most top agents want the freedom to be creative yet they want systems that will support their growth.

Jun 19, 2008 06:27 AM
Jim Hirschhorn
Real Living Real Estate Solutions - Orlando, FL
GRI, Real Living - Orlando

Agents want cleaner restrooms, cheaper gas and world peace...oops, sorry, thought I was on the Miss America site. Truthfully, agents want to know that they have the support of their team. Whether it is a Broker, Manager or even a fellow agent. They need to have support when they are on the road with a customer and call to ask directions, or to look something up in the MLS or to meet you at 8PM to help them with writing a contract. Once you prove yourself to an agent, you have them for life!

Jun 19, 2008 07:46 AM
Michael Wayne Jackson
Coldwell Banker - Novato, CA
Broker - Seniors Real Estate Specialist Novato

Most agents want support, guidance, momentum, and independence. I would say I fall under this category too.

Jun 19, 2008 07:56 AM
Carl Heister, Manager, Real Living HER

Internet tech tools are important, and everyone knows that we are in business. However, with all the hype about the Internet, it is important to remember that agents also want recognition, support, attention from their manager. It's emotion that drives us.

Jun 19, 2008 08:42 AM
Dixie Staley

Along with a desire for support, recognition and training, I think agents enjoy being a part of innovation and change.

Jun 19, 2008 09:01 AM
Tony Marino

Show Me The Money!!!  No one likes the new business model which includes Hard Work, Smart Marketing, 5-6 months of Hand Holding, and Negotiations that finish at the Closing Table...  Looks a lot like the old business model before the boom...  Anyone making a move today is looking for support to get them back to the promise land... The real question is what type of "change" would an agent be willing to make to get what they want... Barack Obama is the only person I know that has been able to rally people around the concept of "Change"... Of course, everyone in Barack's crowd assumes he means that other people will change... the person next to them will change... they don't have to change...and everything will be all right...I call that running on the Kool-Aid Platform... and I think most agents want, someone to tell them to keep doing the exact same thing and everything will be all right... Real Living has the Tools, the Support, and the Best Brand in the USA for Agents... All we need them to do is accept "change"... We'll Show them the Money!

Jun 19, 2008 12:29 PM
Stacey M. McVey
Keller Williams Greater Cleveland West - Westlake, OH

I think in addition to all the perks we enjoy at Real Living, agents want to know they are supported at the local level as much as the corporate level.  They want to work in an office they are proud to have their clients visit with a team of innovative agents that compete yet collaborate on the company goals. 

They want recognition and ongoing training in their offices and they want sales meetings that INSPIRE! 

An inspired agent is a money-making machine, boys and girls.....


Jun 20, 2008 03:14 AM
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

I will add that most experienced agents want a fair compensation plan based on their experience and what they bring to the brokerage.

Jun 22, 2008 02:32 AM