Joe Burrow, the Heisman Trophy- and NCAA national championship-winning quarterback from LSU who now quarterbacks the Cincinnati Bengals, has been hired to tout Lordstown Motors Corp.'s new Endurance electric pickup truck.
Burrow, who grew up in Athens, Ohio, and who attended Ohio State before transferring to LSU, will spearhead the company’s new “Work For It.” campaign.
“Nobody understands the power of working with a purpose quite like quarterback and hard-working humanitarian Joe Burrow. The Athens, Ohio product embodies this sentiment, and we’re proud to announce him as a brand partner for Lordstown Motors, and the first face of our ‘Work For It.’ campaign. ... From throwing footballs to helping areas in need, Joe Burrow knows that hard work is what it takes to make a difference on both the football field and in the community,”