Over the years, with the rise of the online platform, real estate marketing has become more competitive than ever. Despite having the best real estate agents, the masses are more inclined to look up properties on the web. With just one click, many homebuyers can decide solely based on what is online. Standing out is the real competition, demanding a more effective, engaging, and eye-catching online presence.
Here are 5 real and effective ideas for real estate marketing
USE STORY-BASED LISTINGS. When you’re describing the home’s features like square footage, lot size, number of bedrooms, it can be quite dull. It’s easily forgettable unless you can use those listings to your advantage. Try telling a story about the home by creating a narrative that fits well with its features. Don’t be afraid to use your imagination as long as it doesn’t go too far from reality.
INTERACT ON SOCIAL MEDIA. It should come across as a no-brainer. When you have a social media platform, you must be able to engage with your audience. Ask for feedback. Make a local Facebook Group and see where that takes you. Since most of the clients would be online, might as well give them a quick wave. It is a way to build relationships with potential customers.
HIRE A WRITER AND PHOTOGRAPHER. Having the right people for the job is essential in real estate marketing. It levels up the quality of your content and captures a better picture of your brand. It’s simple: bad photos are equivalent to negative responses. Refine your images with someone skilled in handling the camera and revamp your content with someone experienced with a pen.
MOBILE-FRIENDLY SITE IS A MUST. A recent study has shown that 80% of Internet users use their mobile devices for online activity. More than anything, your website should be freely accessible on the phone. You can check in with your web developer and see if the website is altered in a mobile set-up. Or you can create a mobile application that caters explicitly to your listings. In that way, you have a more substantial online presence than the others.
ADVERTISE ON FACEBOOK. Let potential buyers know you are highly-targeted by running on Facebook Ads. The more listing exposure to the highest number of people, the more money it generates for the seller. You can initially do this by posting a YouTube video and then “boost” or promote the video on Facebook to whatever demographic you may be targeting.
Real estate marketing has truly transformed into the online landscape, but it does not mean you can no longer keep up. Stand out with a story-based listing and high-quality content from professionals. Let your site speak for you when it’s seen on mobile and Facebook. In no time, you would be on the top local searches as well.