Effective Real Estates Marketing Ideas

Real Estate Broker/Owner with Arizona Resource Realty BR518926000

Over the years, with the rise of the online platform, real estate marketing has become more competitive than ever. Despite having the best real estate agents, the masses are more inclined to look up properties on the web. With just one click, many homebuyers can decide solely based on what is online. Standing out is the real competition, demanding a more effective, engaging, and eye-catching online presence.

Here are 5 real and effective ideas for real estate marketing

USE STORY-BASED LISTINGS. When you’re describing the home’s features like square footage, lot size, number of bedrooms, it can be quite dull. It’s easily forgettable unless you can use those listings to your advantage. Try telling a story about the home by creating a narrative that fits well with its features. Don’t be afraid to use your imagination as long as it doesn’t go too far from reality.

INTERACT ON SOCIAL MEDIA. It should come across as a no-brainer. When you have a social media platform, you must be able to engage with your audience. Ask for feedback. Make a local Facebook Group and see where that takes you. Since most of the clients would be online, might as well give them a quick wave. It is a way to build relationships with potential customers.

HIRE A WRITER AND PHOTOGRAPHER. Having the right people for the job is essential in real estate marketing. It levels up the quality of your content and captures a better picture of your brand. It’s simple: bad photos are equivalent to negative responses. Refine your images with someone skilled in handling the camera and revamp your content with someone experienced with a pen.

MOBILE-FRIENDLY SITE IS A MUST. A recent study has shown that 80% of Internet users use their mobile devices for online activity. More than anything, your website should be freely accessible on the phone. You can check in with your web developer and see if the website is altered in a mobile set-up. Or you can create a mobile application that caters explicitly to your listings. In that way, you have a more substantial online presence than the others.

ADVERTISE ON FACEBOOK. Let potential buyers know you are highly-targeted by running on Facebook Ads. The more listing exposure to the highest number of people, the more money it generates for the seller. You can initially do this by posting a YouTube video and then “boost” or promote the video on Facebook to whatever demographic you may be targeting.

Real estate marketing has truly transformed into the online landscape, but it does not mean you can no longer keep up. Stand out with a story-based listing and high-quality content from professionals. Let your site speak for you when it’s seen on mobile and Facebook. In no time, you would be on the top local searches as well.

Posted by
* * *  
m. 480-442-8617  
t. 928-474-2550  
e. Tamra.Lee.Ulmer@ResourceAZ.com  
w. ArizonaResourceRealty.com  
The information in this electronic mail message is the sender's confidential business and may be legally privileged.
It is intended solely for the addressee(s). Access to this internet electronic mail message by anyone else is unauthorized.
If you are not the intended recipient, any disclosure, copying, distribution or any action taken or omitted to
be taken in reliance on it is prohibited and may be unlawful.
Learn how to become friends with Change... as it is the only thing in life that's Certain!
#PaysonRealEstate #Foreclosures #ArizonaForeclosures #ShortSales #RealEstate
Search the Entire State Of Arizona on my sites! 

Comments (9)

Richard Weeks
Dallas, TX
REALTOR®, Broker

Great information, thanks for sharing.  I hope you have a great day.

Oct 22, 2020 02:13 AM
Tamra Lee Ulmer

Hey, Richard! Thanks for reading

Oct 26, 2020 08:49 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Tamra Lee Ulmer -  my take away is adding a story to the descriptions and pictures.  A narrative helps the potentional buyer place themself there.

Oct 24, 2020 04:09 AM
Tamra Lee Ulmer

Good day, Grant. Thank you for this!

Oct 26, 2020 08:49 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I agree, tell stories. It is a very good way to capture and retain and audience. Thanks for the share, Tamra Lee Ulmer 

Oct 24, 2020 07:40 AM
Tamra Lee Ulmer

Hi, Debb! I agree. Thanks for reading!

Oct 26, 2020 08:50 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Tamra Lee Ulmer ,

I'm so glad that Carol Williams featured your post on her Second Chance Saturday series. Excellent points especially about "story ad" writing when describing your listing. Make it interesting, appeal to emotions!

Oct 24, 2020 12:48 PM
Tamra Lee Ulmer

Good day, Dorie. I'm glad you liked it. Have a great day!

Oct 26, 2020 08:51 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

All good ideas to gain exposure for your Listings. Thanks for sharing !!!!!!!!!!

Oct 24, 2020 12:57 PM
Tamra Lee Ulmer

Hi, Michae. Glad you liked it. Thanks for reading!

Oct 28, 2020 02:36 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Great information, Tamra. I think telling stories appeals to the emotions of buyers, and it stands out because there are not common.


Oct 24, 2020 05:06 PM
Tamra Lee Ulmer

Indeed, Jeff. Glad you liked it!

Oct 26, 2020 08:51 PM
Kristin Johnston - REALTOR®
RE/MAX Realty Center 262-567-2455 - Waukesha, WI
Giving Back With Each Home Sold!

COngrats on your feature from Carol this week!  Well deserved!

Oct 25, 2020 07:14 AM
Tamra Lee Ulmer

Thank you, Kristin! I appreciate this a lot!

Oct 26, 2020 08:51 PM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Hi Tamra Lee Ulmer your 5 points are excellent!  And I might add pretty easy for most people to do as well. Thanks for sharing them.  And thanks to Carol Williams for featuring your post!

Oct 25, 2020 12:51 PM
Tamra Lee Ulmer

Hey, Anna! Thank you so much for your comment. I really appreciate it!

Oct 26, 2020 08:52 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

All good points here, especially the one about hiring a professional photographer!!

Oct 26, 2020 01:54 PM
Tamra Lee Ulmer

Thanks for reading, Mary! Have a good day!

Oct 26, 2020 08:54 PM