What's Your Shtick? You got one, right?

"Oh, so you are a mortgage guy huh? What's your Shtick? What gimmick do you run?"

This was the question laid before me by someone calling themselves a sales professional. I asked, "what do you mean...Shtick?"

"You know... what's your game? How are you different from the rest. I see all those websites out there offering free quotes, no 'hidden' fees (wink wink) and claiming to revolutionize the mortgage world. Where do you fit in? What's your Shtick?"

Wow! Is that what we have become? Is the mortgage world this messed up? Have we relugated ourselves to such insane and insulting levels? Maybe so...

I too see the gimmickry going on. I see the websites offering ways to revolutionize the world! All claiming that for years lenders have been stealing from borrowers and now they will turn the tables. I hear the ads on the radio, "We'll use the lender's own money to get you a better rate!"

Its all a game it seems!

I remember when I was younger and wanted to buy my first home. The real estate agent I worked with suggested we sit down and consult with a local mortgage professional for advice. Gave us his name and number.

We went to visit this guy and he was great. explained how the mortgage process worked, shared with us what we needed to do and offered to help in any way we could. There were no gimmicks.. no trickery, no outlandish claims to beat back the lenders that were out to hurt us! He was simply a professional mortgage loan officer at a small brokerage.

So, what's my gimmick... my "Shtick"? I'd have to say the same thing that loan officer did for me... Honesty, fairness and respect. Treat others the way they want to be treated. If I have to resort to games it may be time for me to quit!


Buying a home or refinancing your mortgage is not a game, nor something to be played with. If you want a real, honest and solid approach to one of the most important decisions of your life, I invite you to give me a call. If you want a "revolutionary website with promises gallore that will change the face of lending forever," well... that ain't me.

Ed Nailor - Home Mortgage Loans in Charlotte and beyond

704-651-8704 or visit EdNailor.com

Comments (3)

Dick Betts
REALTORĀ® The Villages, Florida

Nice post I can tell you want to work with folks who are interested in the bottom line without all the hype.  Good for you.

Jun 19, 2008 08:07 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Great post, Mr. ED!  What IS your shtick?!!  I think that buyers have heard so many sales pitches that all they want is someone JUST like your first lender--tell it like it is and offer assistance out the wazoo!  That's what folks want--customer service and THAT, my friend, is YOUR shtick!

Debe in Charlotte

Jun 19, 2008 08:39 AM
Charlotte Home Loans Your Charlotte Mortgage Lender
Charlotte, NC

Dick: Thanks for noticing.

Debe: Just following YOUR example! ;-)

Jun 19, 2008 12:14 PM