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Modern Real Estate Marketing Made Easy
with host Sarah Layton
Episode 1: How To Get Rich With A Profitable Real Estate Niche
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Resources From This Episode
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Summary of Episode 01 of Modern Real Estate Marketing Made Easy:
Would you want to go to a dentist to have your heart treated?
Of course not!
This is how I ask real estate agents to think about choosing their niche or ideal client, as I call them.
Although many real estate agents think a niche is a buyer or seller in a certain geographical area it is actually a small, specific, and extremely well-defined segment of the market or population. I encourage you to actually think of it as a specialization as a cardiologist specializes in medicine.
Identifying your ideal client does NOT mean that you won’t still receive other leads. It simply means you will gain more credibility and spend more time working with people you actually enjoy spending time with.
As they say "There are riches in the niches" so today I am going to explain how to find your own niche or ideal client.
Major Benefits Of Having A Real Estate Niche
The more specific you become with your real estate niche, the more opportunity you have to be seen as an expert. Unlike those that try to chase after anyone willing to give them a chance, when you choose your narrow niche you will have the chance to develop and demonstrate your wealth of knowledge to the people you most enjoy working with.
The Big Benefits Of Choosing Your Real Estate Niche:
Stand out from the competition Focus your networking Better ROI on your marketing efforts You become seen as THE expert Your branding and messaging becomes clear Reverse-Engineer Yourself
One of the biggest reasons that I chose to be a real estate copywriter (rather than any other industry) is that I wanted to help as many agents as possible realize that they can have complete power in this business. In other words, you have the right as a real estate business owner to work with people that you actually enjoy working with.
When I am coaching my clients to help them find their real estate niche, I always encourage them to start by thinking about themselves first.
Take a hard and truthful look at yourself, your personality, the people you surround yourself with in your personal life, and your personal preferences.
For example, if you are easy-going and prefer to be around people that are also easy-going it would not make any sense for you to target the luxury market because those clients are typically very high-maintenance and demanding.
Forget The Past
Don't choose your real estate niche because someone said you should or because those just happen to be the people that hired you in the past. This is your chance to pave your own way - don't waste it!
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