Favorite Vendor List is a Great Marketing Tool

Real Estate Agent with David Tracy Real Estate License # 0577361

We all appreciate getting recommendations from friends and colleagues. And, as Realtors, we have many opportunities to make recommendations, and pay it forward to other businesses.


One way you can pay it forward to others is to create a list of your favorite vendors and businesses for buyers and sellers. This is a great tool to help your clients and your favorite vendors, and it helps with marketing also. Most of the businesses on the list should be ones that will benefit your sellers or buyers who need to fix up their house. For example, you will want to include a roofer, AC/heating company, insurance agent, mortgage lender, house cleaner, power-washer, carpet cleaner, painter, pest control company, etc.


You should also include some of your favorites that are not necessarily for home fix-up. Include your dentist, auto-repair place, hair stylist, favorite boutique, restaurants, yard guy, etc. Include people you enjoy doing business with. 


Favorite BusinessesOnce you have your list complete, you can spruce it up and make it pretty, and include your branding on the document. Then, take your list to the businesses you recommend, and give them a copy. Tell them you are proud to include them on your list of recommended businesses, and ask if they will do the same for you. Give them some of your business cards to hand out, and ask them if there is some way that you can help each other build more business. Maybe you could give each other a shout-out on Facebook. Most people will be happy to give a recommendation for you if you are giving recommendations for them. 


Give the list to your clients, and ask them to be sure to tell the business owners that YOU sent them when they do business with anyone on the list. You could get really creative and try to include an incentive if one of those businesses reports back that your clients called them. Maybe you could include a promotion that says, “Every time you use a business on this list, tell them that I sent you, and let me know about it. I will place your name into a drawing for a free dinner at my favorite restaurant.” And of course, follow through with that promotion! 


Include the list in your listing presentation folder. Write a blog about your list and tell folks to email you if they would like a copy. It’s a great marketing tool, and you can use that list in many different ways! 


Happy Prospecting!

Posted by

Rose King 

Serving you in Friendswood, Pearland, Alvin, Manvel, Rosharon, League City, Webster, Clear Lake, South Belt, and the Houston Bay Area

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Comments (17)

Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

We have an office list of vendors... but I've never put one together of MY favorites.  I'm doing this!  Thank you for such a great idea, that is long overdue! This post should be featured!!  🌟🌟🌟🌟🌟

marti garaughty Kathy Streib Anna Banana Kruchten CRS, CRS, Broker, Instructor Carol Williams 

Oct 27, 2020 09:04 PM
Rose King
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area

Thank you, Kathy Schowe

Oct 27, 2020 09:25 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Making lists always helps even a little bit it’s getting the thing out of your head and onto a piece of paper and sorting it out. Or in this case, digital form

Oct 27, 2020 10:24 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Rose King I would recommend coming back for more goodies like this one! Always good evergreen content! :)

Oct 27, 2020 10:25 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Great information, thanks for sharing.  I hope you have a great day.

Oct 28, 2020 12:53 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Great point Rose! Fantastic value added item that keeps giving for years to come.

Oct 28, 2020 06:55 AM
Roy Kelley
Retired - Gaithersburg, MD

This is an excellent business practice to share and recommend.

Take care and be safe.

Oct 28, 2020 07:53 AM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...



Oct 28, 2020 08:02 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Rose- this is an excellent idea, and especially helpful if someone is new to the area. It helps your client and your vendors. 

Oct 28, 2020 11:46 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign


                  You've been featured in the group Bananatude. 

Oct 28, 2020 11:49 AM
Rose King
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area

marti garaughty Hi Marti! Thanks so much for the feature! Have a wonderful day!

Oct 28, 2020 07:36 PM
Rose King
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area

Kathy Streib Hi Kathy! Wow, I don't think I have ever been featured in Bananatude before! Thank You!


Oct 28, 2020 07:38 PM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

You're right Rose, it's value added. So many people involved in buying or selling are really overwhelmed, it helps to give them resources at their fingertips. 

Oct 30, 2020 07:11 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Happy Halloween Rose and great suggestion to add a list to people in our area.  Make it a great day!

Oct 31, 2020 08:13 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Rose King - I just came over from Roy Kelley's re blog.  This is a a great idea.

Nov 12, 2020 03:26 AM
Rose King
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area

Thanks for coming over, Grant Schneider! Hope you have a wonderful day!


Nov 12, 2020 08:20 AM
Mark Larkin
San Diego, CA
Digital Marketing | Real Estate Technology

Amazing Post. Thanks!! 

Dec 08, 2020 07:38 AM