New iPhones Don't Create as Much Buzz as They Used To

Real Estate Technology with AgencyLogic

Source: Statista

Apple's 5G lineup has arrived. The company unveiled four new 5G-equipped iPhones during a virtual event on Tuesday, comprising the iPhone 12, the iPhone 12 Pro, the iPhone 12 Pro Max and the iPhone 12 mini.


While Apple’s iPhone announcements are still preceded by months of rumors, alleged leaks and endless speculation, Google Trends data suggests that the events themselves no longer create as much buzz as they used to. Looking at global search interest for the term “iPhone” shows that the iPhone 12 unveiling has failed to spark as much online attention as its predecessors, possibly as a result of the economic impact of the pandemic.


Infographic: New iPhones Don't Create as Much Buzz as They Used To | Statista
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Comments (5)

Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

so why do you think that is? They didn't advertise it correctly? The world is focused on other things? we all have enough phones?

Nov 05, 2020 06:14 AM
Stephen Fells

That's a really good question Lise, I'm really not sure. My best guess is that we can only be so excited about new things, that are a variation on a trend, for so long.

Nov 05, 2020 06:19 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I have an 8 Plus..... I guess it doesn't take much to satisfy me!!!

Nov 05, 2020 06:16 AM
Stephen Fells


Nov 05, 2020 06:19 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Stephen - I was never much of a must-have-a-new(and the latest and greatest)-cell-phone-kinda-guy so I haven't noticed any change in buzz.  Such things often go over my head but the phenomenon remains somewhat interesting nonetheless even if it's purely observational.  

Nov 05, 2020 06:19 AM
Raymond Denton
Homesmart / Evergreen Realty - Mission Viejo, CA
Casta del Sol Realtor

The primary reason I purchase a new iPhone when the new models come out, is because of the camera system.  Photography sells Real Estate.  And with the latest model, the video subsystem is the best of all mobile phones.  If you're doing video for your Real Estate practice, it's really important.

Nov 05, 2020 01:15 PM
Kristin Johnston - REALTOR®
RE/MAX Realty Center 262-567-2455 - Waukesha, WI
Giving Back With Each Home Sold!

Great information.  Thanks for sharing and have a wonderful day!

Jan 10, 2021 07:13 AM