Some names are just renowned throughout the world. The name Hershey is synonymous with the candy bar. The name Xerox has long been identified with the brand name of a company that produces office machines that can duplicate a document. But Xerox is also synonymous with the act of making the duplicate.
In business, you want to be recognized. Being the first one that comes to mind when a need arises, puts you in the forefront. Ahead of the competition.
Easily recognizable names are not always a good thing. Some names identify with failure. Being a Benedict Arnold is tantamount to being a traitor, something no one wants to aspire to. In the 1950’s Ford Motor Company produced a line of cars called the Edsel. Even to this day the name Edsel is synonymous with failure, even though the Edsel was a high quality, luxury automobile.
Certainly, if you plan to be famous it should be for something good. No one wants to be known as Satan, or Hitler. The name Bernie Madoff will forever be remembered with dishonesty and corruption. So, it seems that notoriety in itself may not be a good thing.
With that in mind, it is eminence that we really seek. We want recognition along with distinction. Like the Hershey bar, we want to be known throughout the world. Like Xerox, we want to be known for more than one reason.
Over the years I have tried every type of marketing. I have placed newspaper ads, mailed out postcards, farmed communities, and towns. I have tried my hand at seminars. I still use email blasts and business cards. More recently I have adopted several forms of social media. I maintain a website. My blog has done well in attracting followers.
But it takes more than an advertisement. It takes performance. Performance is what separates us from the other guys. Anyone can advertise but only the best serve their clients at a level that distinguishes. Going the extra mile for your client builds your reputation. Reputation brings referrals, the best source of recognition.
I may not be as well recognized as my competitors. I may not be as well-known as the Hershey bar. I am just happy I am not an Edsel.
Joe Domino is a Realtor® serving the Phoenix/Scottsdale area. Need more information? Or to Search for your next home, visit www.Scottsdale-AZHomes.com