I would rather be a Hershey bar.

By
Real Estate Agent with HomeSmart SA541769000

 

Some names are just renowned throughout the world. The name Hershey is synonymous with the candy bar. The name Xerox has long been identified with the brand name of a company that produces office machines that can duplicate a document. But Xerox is also synonymous with the act of making the duplicate.

In business, you want to be recognized. Being the first one that comes to mind when a need arises, puts you in the forefront. Ahead of the competition.

Easily recognizable names are not always a good thing. Some names identify with failure. Being a Benedict Arnold is tantamount to being a traitor, something no one wants to aspire to. In the 1950’s Ford Motor Company produced a line of cars called the Edsel. Even to this day the name Edsel is synonymous with failure, even though the Edsel was a high quality, luxury automobile.

Certainly, if you plan to be famous it should be for something good. No one wants to be known as Satan, or Hitler. The name Bernie Madoff will forever be remembered with dishonesty and corruption. So, it seems that notoriety in itself may not be a good thing.

With that in mind, it is eminence that we really seek. We want recognition along with distinction. Like the Hershey bar, we want to be known throughout the world. Like Xerox, we want to be known for more than one reason.

Over the years I have tried every type of marketing. I have placed newspaper ads, mailed out postcards, farmed communities, and towns. I have tried my hand at seminars. I still use email blasts and business cards. More recently I have adopted several forms of social media. I maintain a website. My blog has done well in attracting followers.

But it takes more than an advertisement. It takes performance. Performance is what separates us from the other guys. Anyone can advertise but only the best serve their clients at a level that distinguishes. Going the extra mile for your client builds your reputation. Reputation brings referrals, the best source of recognition.

I may not be as well recognized as my competitors. I may not be as well-known as the Hershey bar. I am just happy I am not an Edsel.

 

Edsel 1

 

 Joe Domino is a Realtor® serving the Phoenix/Scottsdale area. Need more information? Or to Search for your next home, visit www.Scottsdale-AZHomes.com

Posted by

Joseph Domino

© 2010-2018 Joseph Domino All Rights Reserved

Comments (16)

Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hello Joseph... you've said a mouthful here. (And by the way, as a former executive of the Mars Corporation, worldwide the Mars name is much more recognized than Hershey. )

But it takes more than an advertisement. It takes performance. Performance is what separates us from the other guys. Anyone can advertise but only the best serve their clients at a level that distinguishes. Going the extra mile for your client builds your reputation. Reputation brings referrals, the best source of recognition.

 

Nov 07, 2020 01:51 PM
Nina Hollander, Broker

Michael Jacobs hi Michael... Mars was probably one of the finest companie I ever worked at... and having been through their production facilities all over the world I know how "world class" those facilities are in terms of cleanliness and quality of product.

Nov 07, 2020 06:05 PM
Nina Hollander, Broker

Joseph Domino 480-390-6011 hey, Joseph... you made me Snicker, as well! 

Nov 07, 2020 06:06 PM
Michael Jacobs

Nina Hollander - you are definitely a Mars girl!  Still. 

Nov 07, 2020 02:43 PM
Joseph Domino 480-390-6011

Your comment made me Snicker.

Nov 07, 2020 02:49 PM
Michael Jacobs

Joseph Domino 480-390-6011 and Nina Hollander - great replies from each of you.  

Nov 08, 2020 04:29 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Joseph - you know, how I wish I could own a classic Edsel today.  Just sayin'.  

Nov 07, 2020 02:42 PM
Joseph Domino 480-390-6011

Yes, they were good cars.

Nov 07, 2020 02:50 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Joseph- what a fun and very true post. No matter what your branded name is, performance, matters!!! And I loved Nina Hollander comment and your response. 

Nov 07, 2020 03:13 PM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Hi Joseph what a clever post with so many comparisons.  I laughed at Nina's Mars comment!!  This is what rings so true...

Anyone can advertise but only the best serve their clients at a level that distinguishes. Going the extra mile for your client builds your reputation. Reputation brings referrals, the best source of recognition.

Nov 07, 2020 03:42 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Nov 07, 2020 05:44 PM
Joseph Domino 480-390-6011

Thanks Kathy Streib 

Nov 07, 2020 06:41 PM
Bob Ratliff
Robert Ratliff Realty - San Antonio, TX
"Sold with Bob"

Performing with integrity, honestly and good old common sense helps build trust in relationships and successful transactions. 

Nov 08, 2020 02:34 AM
Joseph Domino 480-390-6011

Our business is one that often gets mixed reviews. Too bad, most agents understand their duty. Some think it is all about making money.

Nov 09, 2020 08:33 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Yes indeed, having a name synonymous with a trait can be a great thing, or not!

Nov 08, 2020 04:52 AM
Joseph Domino 480-390-6011

Hopefully it is a positive view, not a negative one.

Nov 09, 2020 08:34 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is an outstanding reminder for all of us.

Performance is what separates us from the other guys.

Nov 08, 2020 06:37 AM
Joseph Domino 480-390-6011

Thanks Roy.

Nov 09, 2020 08:35 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Joseph,

What a fun post, and thanks to Kathy Streib I was made aware of .  And I love the title. A

Nov 08, 2020 06:38 AM
Joseph Domino 480-390-6011

My left over Halloween candy was my inspiration.

Nov 09, 2020 08:42 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Joseph, there is an agent I worked with here in Denver with the last name of Crook, and he really worked that to his advantage.

Nov 08, 2020 07:36 AM
Joseph Domino 480-390-6011

I can see his ads. "Crook is not a crook."

Nov 09, 2020 08:37 AM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Glad Kathy featured this in her weekly post.   Striving for that top level of branding where your reputation carries you is a great goal.

Nov 08, 2020 08:34 AM
Joseph Domino 480-390-6011

Thanks Chris Ann.

Nov 09, 2020 08:37 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Joseph Domino 480-390-6011 such a pleasant post made me smile and so so true. So glad Kathy Streib  Featured this post as I missed it 

Nov 08, 2020 09:48 AM
Joseph Domino 480-390-6011

Thanks Hannah.

Nov 09, 2020 08:40 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Performance does matter as well as top performance in your field and honesty in all things. Congrats on getting featured, well done Joseph!

Nov 08, 2020 11:10 AM
Joseph Domino 480-390-6011

You can tell people you are good. But showing is better.

Nov 09, 2020 08:40 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Joseph Domino 480-390-6011 - you certainly do want a positive rememberance.  By the way another one is Kleenx!

Nov 08, 2020 06:12 PM
Joseph Domino 480-390-6011

Yes, I forgot Kleenex. Sometimes I think Kleenex sounds better than tissue. 

Nov 09, 2020 08:39 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Joseph:

Your clever title really appealed to me, but the post was really a winner. Anyone can say whatever they want in their marketing or to prospective buyers and sellers, but it's the performance you deliver that delivers the true message.

Jeff

Nov 09, 2020 05:25 PM
Joseph Domino 480-390-6011

Yep, thanks Jeff.

Nov 09, 2020 05:54 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Great Quote Joseph Domino 480-390-6011 

Anyone can advertise but only the best serve their clients at a level that distinguishes. Going the extra mile for your client builds your reputation. Reputation brings referrals, the best source of recognition.

Nov 09, 2020 06:24 PM