Are you in the ditch with your niche?

Real Estate Agent with KW Elite

.   I wanted to Reblog this for the students I teach Real Estate Sales.

Many do not understand that you can’t really succeed by being a 

Wandering Generality . You must become a Meaningful Specific !

This post will help you focus on clearly defining your niche ! 

Original content by John Henry, Florida Architect 13013

“A year from now you may wish you had started today” -- Karen Lamb


It seems that just a few things can get me motivated: impending death and bills especially.  But motivation to do things now for an imminent future are critical to any business and tend to be put off.  A short term rush is what humans tend to settle on.  We see a few steps ahead and deal with it.


How many things do you wish you had started or completed a year ago that would have made you more visible, profitable, or leveraged in some way to handle or overcome major issues staring you down right now?

What is preventing you from changing course and setting goals to achieve a desired result?


Honestly, I hate motivational speeches.  But there is a logic in most of these adages.  


Something else I found very interesting of late. I was listening to our jazz station here in Maitland/Winter Park and a jazz player was on claiming that in order to be successful you must be original.  In trying to find the source of the quote days later, I came upon a jazz pianist from South Africa, Sy Ntuli, who said recently "..To conquer the world, you must be original and authentic."


The addition of authenticity is a very interesting notion.  We can see in the arts that those who buck the trends, in general, tend to find an audience curated by the intelligentsia.  Those who slog with the same old, same old, tend to be ignored or forgotten. 

Frank Lloyd Wright, completing nearly a half century of Prairie Style houses, was about to be shelved at the advent of Modernist architecture until he completely changed his colors and outdid the competition with his uniquely modern and original Falling Water custom home in Bear Run, Pa.

Was he authentic?  Should we stick to certain principles?  Maybe if you are stuck in a ditch with your niche, you might wish to reconsider how things are going and possibly repackage yourself.

Stay authentic but simply showcase a talent or go after a different market or (??) that will better suit your goals and business bottom line.  Do something unconventionally: marketing, web, adverts, contact process, customer services, etc.  Oh yes, perhaps you need to 'get out of your box' that you have so neatly constructed that may have been perfect a few years back but now is old curtains. 

What about thinking beyond the impending future and actually trying to stay ahead (of the competition?)  Anticipate rather than react.  Plan and don't simply slog out your day to day routine.  Easy to say, isn't it?  Rather check your Facebook feed, text your old friends, watch a few hours of YouTube, tweet a bit, and then close the day with nothing really accomplished?  Hey, four fingers are pointing back at me!

We need to reevaluate our earlier decisions constantly in fact.  The winds of change may leave our neatly created boxy boats on high ground if we don't... 

Think long term and short term success will come readily.

JOHN HENRY ARCHITECT  Orlando Florida Custom Home Designs

Beautiful European and American classical period luxury homes and plans created by premier residential Architect John Henry has been a passion now for over 30 years.  Inspired by old-world archaeology and medieval to Renaissance architecture -- and having lived in Europe and the Middle East-- John Henry is widely known for the romantic and period details that make his work breathe a certain soul and drama. Striving for world-class results, his award-winning work reflects the details and proportions of luxury real estate plans in historical European and American traditional styles. Attention to detail and continuity mean that the architectural interiors should also be integrated properly.

Portfolio of Luxury Homes:

Office on 7491 Conroy Road Orlando, Florida  32835

Tel: 407.421.6647


YouTube Videos:

Free Home Planning Questionnaire, inquire here.

Posted by


Michael J. Perry



1280 Plaza Blvd. , Lancaster, PA 17601

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Longtime West Lampeter resident and Lancaster County Realtor!


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Comments (10)

Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Great reblog...I missed the original so thanks for the reshare!

Nov 08, 2020 07:48 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing this excellent reblog selection.

Enjoy the day and have an outstanding week.

Nov 08, 2020 09:13 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

WOW! I totally missed this one and LOVE this post, Michael! Thank you so much for re-blogging it.

Nov 11, 2020 07:06 AM
Cara Marcelle Mancuso
Golden Girls with SW Desert Homes - Tucson, AZ
Call a Marana neighbor, I'm THERE!

Long, long ago, I posted a horse property on Active Rain.  I've written about such things many times since then.  Google found me my niche by making my name rise to the top in google horse property searches.  The specialty has been good to me - and besides, I grew up with horses.  Love them.  Great advice.


Nov 11, 2020 12:23 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Just hit 100 views 

Nov 12, 2020 06:42 PM
Jana Schmidt
John L. Scott Renton - Renton, WA
Jana L. Schmidt

Go a mile deep when niche marketing, great advice. 

Nov 13, 2020 08:37 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Michael, great choice for a reblog, and thinking I have not seen a post from John in a while.

Nov 29, 2020 07:28 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Love Frank Llloyd Wright homes and he is the epitomy of authentic and genuine. Nice choice for a re-blog Michael!

Mar 04, 2021 05:38 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

This was a terrific article for a re-blog, Michael. Very thoughtful and stimulating.

Mar 04, 2021 05:41 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Popped over to congratulate you on your 2M point milestone in the Rain, Michael! CONGRATULATIONS!! 👏  🥳

Mar 04, 2021 09:36 PM