The other day I was online and I was searching for information on home generators. I have always thought it would be cool to have one of these whole house dynamos that turns on with the slightest flicker of the power coming in to the house. That thing would fire up and instantly my home would shine like a beacon of hope for all the neighborhood to see! Never mind that in 30 years I can't recall the power being off for more than a few hours.
Well, I finished my search, decided $6,000+ was a bit high for insuring once every 50 years I had uninterrupted power, and moved on. Well, I thought I did. For the next month, every time I was online I saw adds for generators. Still do, just not as often.
When I did this search, a bit of information was stored on my computer. It is this bit of info that search sites read and determine adds to show me. I don't know about you, but I find it a bit creepy to check Face place on my phone and see ads from a search I did a week ago, and completely forgot about, but this is the new age of advertising.
Even my own CRM offers a way to do this. Once a potential client logs in and searches for something, my website can take over and follow them the rest of their lives, determined to never give them a moment of peace. It is apparently designed to drive the user crazy if they don't hire me and only me as their Realtor. I have not, however, turned on this sinister function. I find this type of advertising creepy and intrusive, but apparently someone out there found out it works. Just not with me.
Oh look, an ad for a cool generator! Got to go check it out!