A Gentle Reminder About Crappy Podcasting

Services for Real Estate Pros with The Real Estate Copywriter
I just finished listening to a podcast about motivation and how motivation comes from within individuals because we all work under our own volition blah, blah, blah.

Anyway, when I finished listening to the podcast, I wanted more information about the person I was listening to and his company. Oddly enough, there was no mention of a website or place where I could get more info. I was left to Google my way to their website. The company name was mentioned at the start of the podcast, and I don’t remember hearing it again. And, the first time the company name was mentioned, the inexperienced PR executive put the word “the” in front of the company’s name. That’s like calling FedEx “The FedEx“, or Amazon “The Amazon.” If I were the client, I’d be concerned. A little nibble has been taken out of his brand.

Now, this podcast was produced by a Raleigh, N.C.-based public relations firm who claims to be one of the top in the Raleigh-Durham-RTP area. But to me, it sounds like very little thought was put into the podcast beyond simply writing the questions and asking them in front of the client. I’ve posted about this kind of sucky podcasting in the past. Apparently it’s an on-going problem in this world.

Whenever you create a podcast (or white paper, caste study or other document that leaves your hands and floats into the online world), you need to keep a few things in mind in order for your podcast to be of any value:

1. Mention your company’s name. I shouldn’t even have to say this, but afterpodcast-writer-copywriter listening to this podcast I’m slightly worried that there are numerous PR agencies doing this disservice to their clients. Mention the client’s name and company at the start of the podcast and a couple of times throughout. Podcasts are not some off-the-cuff conversation you just ‘happen’ to be having with a PR agency. They are scripted, purposeful pieces that should get the client’s message across. You write the script so that the company name gets naturally worked in. Mention the client’s name and company name at the end of the podcast, too.

2. Tell people where to get more info, more podcasts, more news, more stuff, more ANYTHING. The podcast I listened to has zero value to me. I’m too lazy to actually Google this company. And while I love the topic of personal motivation, I’m afraid I have NO motivation to find out more about this company. But at least I know Raleigh PR agency’s website to visit if I want some crappy podcasting.

Podcasting is easy. Easy to record, easy to write, easy to distribute and easy to screw up. And that’s exactly what this Raleigh PR agency did in this case.

Don’t let it happen to you.

Comments (6)

Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Jason- Great points.  I am looking into podcasting and I will definately keep these in mind!

Jun 19, 2008 11:42 PM
Ray Nelson
Exit Realty Expertise - Fredericksburg, VA

Good thoughts.  It seems like some people have forgotten that the dollar driving the podcast market is an advertising dollar.  Nice post.

Jun 19, 2008 11:44 PM
Monika McGillicuddy
Berkshire Hathaway HomeServices Verani Realty - Hampstead, NH
Southern NH & the Seacoast Area

Good reminder. I have a podcast posted on my site but nowhere do I mention who I am or my company name..but I figure I am safe becasue it's on my site. I hope I'm right..otherwise I can pull it down and record a new one.

Jun 19, 2008 11:47 PM
Jason Pedley
The Real Estate Copywriter - Clayton, NC


Depending on where your podcast 'travels' to on the web, you might not be safe. For example, many people place their podcasts for download on iTunes. once a user has downloaded it, they might not remember where they got it from other than iTunes. Always a safe bet to mention yourself inside the podcast. At the start and the end are the bare minimums with me. Take a hint from radio - they have o mention their call letters on a regular basis - even if you know what station you're listening to, they still do it.

Jun 19, 2008 11:51 PM
Rob Muller
ReMax Town & Country - Canton, GA
Cherokee County Real Estate

Those are great points. You have to say the company name multiple times and most important is to make sure people can have easy access to more info. I can't believe that their company didn't pick up on the "the" or missing contact info.

Jun 19, 2008 11:59 PM
Jason Pedley
The Real Estate Copywriter - Clayton, NC

Rob, it's amazing how the little things can destroy something you work so hard on - like a podcast. And a podcast is also a great way to test how many people listen to you. Make a landng page on your site that doesn't link from any other page. Then direct podcast listeners to that page IN your podcast. It's not exact, but it will at least give you some idea of how many people are hearing your message.

Jun 20, 2008 12:03 AM