Top 5 Benefits of Running A Pop-up Shop

By
Industry Observer with Ready Steady Sell

While it is true that eCommerce has changed the way we do business albeit with lower operating costs, you may need to reach some of your potential customers through physical locations. Hence the need to consider running a pop up store. 

The decision to take up pop up shops to rent London can be rewarding because you get to put your brand before many potential customers provide a platform that encourages sales and improved customer experience. A pop up store makes it possible for you to enjoy the benefits of a brick and mortar store without its related costs and long term commitment

Even then, for you to experience these benefits, you need to plan ahead, have a strategy and be ready to pay for space for your pop up shops for rent London. Pop up stores are so versatile. You can have your store within another retail space like a superstore or build it to look like a physical store. 

What about the Cost?

The cost of pop up shops will often be determined by several factors that include the size, duration, location and many more. There’s no definite limit of how much you can spend for these shops as this will vary from business to business, the goal you want to achieve and how much you’re willing to invest in your commercial property

Benefits of Running a Pop Up Store

The goal of every business is to increase sales and profit. You need to keep this in mind as you invest in a pop up shop. However, some reasons and benefits are associated with running a pop up shop. They include the following:

  • Customer education

If you’re selling products that require complex explanation, live demonstrations will help you to simplify the process and get more customers to come on board. While you may invest in infomercial videos, these may not always be enough. When customers see a real-life demonstration at your pop up store, the benefits of the product become real to them. 

Keep in mind that customer education will require that you work with representatives who are highly knowledgeable about the product and can give detailed, informative explanations and respond to questions from customers.

  • One on one connection with customers

Some customers will only purchase a product after touching or feeling it or even seeing the people behind it. Running pop up shops for rent London presents an excellent opportunity to bridge the gap with customers. While online stores present with them a sense of convenience, you cannot compare the online customer experience and what customers get from one on one interactions with customers as they shop. This physical connection is a huge advantage for your omnichannel marketing strategy.

  • Create awareness

You can use a pop up shop to create awareness by creating a sense of scarcity of the product. That is, you open a pop up store within a certain duration to get customers to take certain action because of the desire to buy the limited and exclusive product. This approach works well when you're introducing new products or kicking off campaigns or just creating awareness for your brand. Simply create a sense of urgency by letting customers know the closing and opening date of the temporary stores. 

  • Increase sales during busy seasons

Notable occasions like Cyber Monday, Black Friday and others are an excellent opportunity to set up a pop up shop and drive more sales with the prevailing wave. During this period, you will be surprised at how much sales you can achieve by bringing customers that are likely to become loyal fans long after the pop up store is closed.

  • A testing ground for offline Sales

The investment and commitment that goes into setting up a physical store can be overwhelming, yet you don’t have the assurance that the store will be a success. You can use pop up shops to rent London to experiment and see how the brand will be received. If the store becomes a success, you could use this as an indication that your business is ready for expansion. 

Investing in pop up shops to rent London can be part of your larger strategy of customer acquisition and retention. Be sure to test omnichannel marketing ideas while compiling data and building awareness for your brand. Take time to analyze the results and determine the next steps for your business. When you execute your idea well, pop up stores can be the stepping stone your business needs to go to the next level.

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