What exactly is a Pottery Barn home and how will this attract buyers?

I went on a listing appointment where the seller was interviewing 3 agents. A big franchise, A discount agent and a local agent. The home located here in the Manchester NH area was newer and well kept. The seller did not ask a lot of questions. They seemed uncomfortable with the process. So i took the lead and asked them about the home as we walked through. I complemented them on how well kept it was.

A couple of days later I see the home in the MLS. They chose the discount agent. As I read through the MLS comments, it said "Pottery Barn home". Now my initial thought was always anyone who used this description was stating it was decorated with Pottery barn furniture which leaves with the seller anyway?

Having been in this home, I see no relation to Pottery Barn in this home. Do they think this would attract buyers? They did not even notate 90% of the features of this custom built home.

If by now you have not guessed, the seller chose the discount agent. They also out it at an asking price much lower than they should or could have. I would list it at $399,900 and get that or more easily for it. They listed it at $360,000. Wow, i am shell shocked and isn't Pottery Barn now closed?.

A week later this seller called me. She was asking what she should do. I will write more about this, but why was she asking me, she did not list with me. Well in short, she got what she paid for. Discount agent meant no advice. No experience and no words of wisdom how to guide them through each step of the selling process that I would have done. The listing did not include guidance or support.

Fast forward she had 1 showing and 1 offer of $350,000. She asked if she should accept. Lets look at the numbers. Sell at 350k and pay 3500 in Realtor fees. She saves $16,500 in Realtor fees and nets $346,500. If she had listed with me and sold at $399,900 like she should. She would net $380,000.

A quick calculation she would receive $33,500 more if she listed with a full service local Realtor (me) and sold at full price.

But, she saves $16,500 in fees the husband noted by doing it this way.

But, you would have received $33,500 more after fees if selling full price with a full service agent (me).

The answer was simply "oh" by the seller. Only 1 showing in a week should be criminal for a home in this desired neighborhood. I would expect my marketing to attract at least 10 showings if not more. I would also expect at least 6 offers in a week. There is an important lesson here for home sellers. 

THE MOST IMPORTANT thing in real estate for me, is to provide great service. To stand out from the crowd by being there through each step of the buying or selling process. My message that I want to share in Real Estate, is that my philosophy is simple, to provide more personal and professional service to guide clients through each step of the buying or selling process. All Agents are not created equal and every buyer or seller should take the time to hire the BEST not just the biggest.