Professional Grade Camera or Professional Photographer
In my local market of Bristow/Gainesville, Viriginia, I see more and more agents taking pride in their listings and hiring professional photographers. I held out until 2017 to go with a pro, but once I did, I never looked back. Truth is, I am best at marketing homes and networking with agents. While I love to play around with photography and have some really good equipment, I never get the results the professionals do. For that reason, I will never attempt to photograph my own listings again.
I still make sure my listings are "saying cheese" when the photographer arrives though. Again, having eye for details is where I shine and therefore, help my sellers shine. I'll leave the photography, though, to the pros. I may the equipment to do it myself, but it's foolish to think I'm anywhere near as good as someone who does this for a living. Let's face it, you wouldn't hand me a scalpel and suddenly allow me to do surgery on you, right? There's a lot more to it than just having the equipment.