Ask An Ambassador: What Signal Are You Sending Out?

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

listen upIf you know me, you know I'm not much of a touchyfeely guy.  What else would you expect from an engineer/agent?  You run any personality test you want on me and it'll be conclusive, I'm an introvert, analytical, etc.

My blogging tends to reflect a Sgt. Joe Friday approach: facts, context, interpretation.  I cut rants out of my repertoire long ago because I think there is something to the "birds of a feather flock together" quote.  I don't want to attract high drama level people to my client list. 

In the last few weeks I've had two different clients explain why they chose to work with me.

The first has been a repeat client (helped them sell, then buy new construction).  He and his wife "had a guy", a real estate agent they'd used more than once.  But the potential at the time client knew I had a speciality in patio homes and understood the market for the 55+ market.  We had an initial meeting and the price they needed to get and what the market would bear at the time were quite a bit apart.  It was a no-go situation at the time.  As the client told me recently, "when you told us we'd lose our ass if we tried to sell when we first met, that's when I knew for sure you were the agent for us".

The second client and I have been searching for the just right condo for some time.  He commented the other day that with me "What you see is what you get.  There is no pretense." 


So after some meandering, here's the point:

Our blog is an extension of us and how we do business.

What I don't want is someone that reads our blog then go "WHO are you again??" when we meet in the "real" world.

We know we are vetted by potential clients based on our online presence.  Our blog, Facebook, etc., are all subject to being viewed and judged positively or negatively.

So what signal does your online presence send out? 

Does the public see you as someone they'd want to trust?

Until next Tuesday, just Ask An Ambassador if you need help,

Bill of Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Bill...I love everything about your post! Our blog is an extension of us and how we do business. We need to express succinctly and clearly who we are and what to expect in working with us.

Nov 24, 2020 06:32 PM #2
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Who Are You Again? Your voice sounds familiar! :)

This is the perfect time to be a 'no touchy/feely person!'

Nov 24, 2020 10:34 PM #3
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill(and Liz too) - being genuine continues to matter.  Nicely said.  

Nov 25, 2020 03:45 AM #4
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

If you know me, I’m all about vibes almost right away. This is vitally important always.

Nov 25, 2020 04:49 AM #5
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Michael Jacobs anyone who knows me knows that I value genuine interaction above all else. :)

Nov 25, 2020 04:51 AM #6
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Liz and Bill Spear - I certainly think all of the AR people I have met in person mirror their blog personality.

Nov 25, 2020 05:36 AM #7
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Pretense isn't useful. Being real, upfront, and true to ourselves works.

Nov 25, 2020 05:47 AM #8
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Honestly, we have worked with clients who had little in common with us, and it's not the most enjoyable experience. I am a big believer in the synchronicity of working with  like-minded people. 

Nov 25, 2020 09:58 AM #9
Anna Banana Kruchten CRS CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Hi Bill I agree with Grant Schneider - everyone I've met in person from AR and that is hundreds are who they present themselves to be online.  I'd hire you or refer you in a heartbeat because I know you're a dedicated, honest man that knows his market.

Nov 25, 2020 12:45 PM #10
John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

Love this and couldn't agree more.  I'd rather work with people who know me, like me, and trust me - and to do that, I have to ensure people know me if they find me online.  No reason to front as something else in the online world.

Nov 25, 2020 12:57 PM #11
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Hello Bill, 

Yes, indeed that is you.  What you see and hear is what you get.  No pretense. I have so much respect for you.  You know I am a fan! 

Happy Thanksgiving!

Nov 25, 2020 05:41 PM #12
John Juarez
The Medford Real Estate Team - Fremont, CA

Well, Bill of Liz and Bill Spear, it is certainly refreshing to think that someone understands who you are, what you are about and how to deal with you through social media. No surprises! What a concept!

Nov 25, 2020 05:52 PM #13
Charita Cadenhead
eXp Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

No Dr. Jekyll and Mr. Hyde here Bill.  It's WYSIWYG all day everyday.

Nov 27, 2020 08:09 AM #14
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

You're so right, Bill.  I remember Lou Ludwig used to say, if people like you and trust you, they'll work with you.   I write like I talk.  I hope it comes across.

Nov 27, 2020 09:38 AM #15
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

You are right on target here. I think most buyers and sellers want to work with someone they like, and trust...same for us I might add. Part of the value of blogging is you CAN show the authentic "you" (not everyone does, however), and how you work, so consumers can decide if you are right for them.


Nov 27, 2020 01:54 PM #16
Lisa Smith
Keller Williams Capital Partners - Worthington, OH
Listings Manager

Clients absolutely want someone to represent them, that is who they claim to be.  Trust can't be earned if you're starting out that relationship not being your true self.

Dec 01, 2020 10:14 AM #17
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Good post with a good story on telling it like it is.

Dec 01, 2020 01:00 PM #18
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear  Straight up is who I am and my clients know they can trust me. Without trust, there is not a relationship. There was a client I had that kept changing her story so I could not help her except to stay within the guidelines of the contract. 

Dec 01, 2020 04:24 PM #19
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’m just gonna visit this one for good measure and see if I can’t get hit with some knowledge that I didn’t catch earlier.. Love and light!

Dec 08, 2020 07:13 PM #20
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Hannah Williams I’m sorry I missed this comment earlier when I was here. That’s why your clients ove you, I bet! :)

Dec 08, 2020 07:15 PM #21
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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