If you know me, you know I'm not much of a touchyfeely guy. What else would you expect from an engineer/agent? You run any personality test you want on me and it'll be conclusive, I'm an introvert, analytical, etc.
My blogging tends to reflect a Sgt. Joe Friday approach: facts, context, interpretation. I cut rants out of my repertoire long ago because I think there is something to the "birds of a feather flock together" quote. I don't want to attract high drama level people to my client list.
In the last few weeks I've had two different clients explain why they chose to work with me.
The first has been a repeat client (helped them sell, then buy new construction). He and his wife "had a guy", a real estate agent they'd used more than once. But the potential at the time client knew I had a speciality in patio homes and understood the market for the 55+ market. We had an initial meeting and the price they needed to get and what the market would bear at the time were quite a bit apart. It was a no-go situation at the time. As the client told me recently, "when you told us we'd lose our ass if we tried to sell when we first met, that's when I knew for sure you were the agent for us".
The second client and I have been searching for the just right condo for some time. He commented the other day that with me "What you see is what you get. There is no pretense."
So after some meandering, here's the point:
Our blog is an extension of us and how we do business.
What I don't want is someone that reads our blog then go "WHO are you again??" when we meet in the "real" world.
We know we are vetted by potential clients based on our online presence. Our blog, Facebook, etc., are all subject to being viewed and judged positively or negatively.
So what signal does your online presence send out?
Does the public see you as someone they'd want to trust?
Until next Tuesday, just Ask An Ambassador if you need help,
Bill of Bill & Liz aka BLiz
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