Branding Moment: What You Read Is What You Get!

Reblogger Anthony Acosta - ALLATLANTACONDOS.COM
Real Estate Broker/Owner with Harry Norman, REALTORS® #331379

Thank you Ron and Alexandra Seigel for your original blog. 

Original content by Ron and Alexandra Seigel DRE00893924

We always admire branding that is straightforward and to the point.  It does not matter what the price is, what matters is that you the potential customer/client does not have to play guessing games as to what the product is or what the service is.

 

Pictured above is a bag of B & B charcoal.  We appreciated that is environmentally friendly and that it burns hotter, longer and cleaner. And it has no chemical additives, and a little goes a long way.  

 

Every aspect of this brand deals with what is in it for  the customer that will buy it, including that it labels itself as Texas style.  We all know that Texans are known for their barbecue.  

 

Smart branding emphasizes what it can do for the customer, and does not brand on how wonderful the company is.  It focuses on the customer, and not on themselves.

 

So, whether you sell ultra high net worth homes or low end properties, your brand should express what you can do for your clients, and not a whole litany of "me, myself and I"... Let your clients talk about you in their testimonials!

 

 

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

“We help you get to the listing table more often and win listings more frequently!”

 

— Ron & Alexandra Seigel, Managing Partners 

 

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Rainmaker
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Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Anthony. Ron and Alexandra Seigel are a go to source for branding advice. Enjoy your day!

Dec 01, 2020 04:52 AM #1
Rainmaker
219,806
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

I must have missed the original post from @Ron and Alexandra and you are so right Wayne Martin , they are truly the autority on branding.

Dec 01, 2020 05:13 AM #2
Rainmaker
5,221,737
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anthony,

Thank you once again for taking time to reblog our post.  We appreciate it, and wish you a wonderful December and Tuesday.  A

Dec 01, 2020 05:56 AM #3
Rainmaker
3,618,273
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

It is nice that you do reblogs...I always forget to do that!

Dec 01, 2020 06:36 AM #4
Rainmaker
3,703,398
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Anthony,  You pick a great reblog by Ron and Alexandra on branding and this one shows it.

 

Dec 01, 2020 07:03 AM #5
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Anthony Acosta - ALLATLANTACONDOS.COM

Associate Broker
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