Best Business Practices for Realtors in 2021

Real Estate Technology with Realtyna 4966111

We have been living in a fast-paced business environment since the internet and cellphones took over. However, the year 2020 proved to be a huge challenge, especially for realtors. All of these events could possibly put a lot of brokers in an anxious mood, unable to do business as usual. Here are a few things brokers should take up or go back to, in order to be able to keep up with the dynamics:

Improve Client Experience

Clients’ expectations have shifted. There are still a few things that real estate clients want as usual, such as neighborhood expertise and getting a better price. Nevertheless, here are some of the consideration you need to have in order to improve your client experience:

  • Provide more accurate information about the property
  • Be able to promote the property with finesse
  • Provide quick services
  • Be accessible 


Ramp Up Listings on Social Media

Sharing listings on your social media, especially Facebook,  is an important step for the effective promotion of your products (i.e. your property listings). Some might take this for granted, but the amount of visibility you can get on social media is not something you should overlook. 

To learn more about how to share listings on Facebook effectively, please check out our guide in the following link:

Facebook Dynamic Ads- The Key To Generating More Leads

Use Texting With Consistency

Text messages are still one of the most viable and valuable tools to engage your clients. Reports show that a minimum of 20 text messages per week about upcoming events or properties can be really helpful. To spice things up, you can add images and short links to the message. 

Check out the following article to find out how SMS marketing will benefit your real estate business:

5 Reasons Why SMS Marketing Will Benefit Your Real Estate Business

Focus on Your Sphere of Influence

The real estate business is fueled mainly by referrals. The best source of referrals is unquestionably your SOI. Your SOI is your friends, family members, and most importantly, your previous happy clients. 

The question is how we can possibly benefit from our sphere of influence. The answer is simple. This part of your network is easily approachable. You can call them and discuss your available listings. They are more likely to pick up the phone, share the listings with their friends, and refer you to the right people if needed. 

Realtyna's Membership Add-on

Improve Your Website

Since 95% of potential buyers start their search online, and real estate offices have moved online in most areas, your website plays a key role in your lead generation. To improve your website, you need to make sure you have the following features:


Bottom Line

Most of you might have already tried these approaches in your everyday business activities, but missing elements could possibly limit how effective they are. The right tools can improve the efficiency of these real estate broker practices.

If you have issues with your current website or you need to build a new one with all the features we discussed above, make sure you contact us today for a free consultation.


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  1. Joe Jackson 12/15/2020 12:10 PM
Real Estate Best Practices

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Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is good advice to share.

Take care, be safe and have a very productive December.

Dec 04, 2020 03:49 AM #1
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Thanks, Roy. You too! Stay safe and have a good month.

Dec 07, 2020 01:59 AM #2
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Having and plan and then executing it consistently will bring result.  Many are not consistent.

Dec 12, 2020 06:52 AM #3
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Realtyna Inc  You have some great tips here. Wish Active Rain would allow me to edit my profile as I have some major changes, but alas it falls on deaf ears, and my information remains wrong -So glad 

Carol Williams featured this post as I missed it 

Dec 12, 2020 10:03 AM #4
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Consistency is key to repeat business, nice post Realtyna. Every savvy industry professional out there should be doing these things already. I use a professional photographer and also use 3-D technology and drone video for listings.

Dec 12, 2020 04:46 PM #5
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Grant, thanks for making this important point.

Dec 14, 2020 02:53 AM #6
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Hannah, thank you! Us too, we are happy for the feature :)

Dec 14, 2020 02:55 AM #7
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Wanda, that's great! You're doing all the right things for visual content. 

Dec 14, 2020 02:56 AM #8
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Realtyna Inc ,

So glad to see Carol Williams feature your post in her Second Chance Saturday Series. Your tips should be followed..consistency in a plan make all the difference in being successful. 90%+ of my business now is repeat business, personal referrals and from the community I serve. I've worked hard to make that happen.

Dec 14, 2020 02:14 PM #9
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Dorie, 90% is a huge number! That is fantastic. And thank you!

Dec 15, 2020 01:58 AM #10
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