Twitter Best Practices: What a Little Bird Told Me

Services for Real Estate Pros with Second Self Virtual Assistance

A vast majority of people who try their hand at Twitter marketing simply do not succeed. Why? It could be as simple as not having a plan. More than likely they didn’t know or follow certain best practices that would increase their chances of success.

Here are some successful Twitter marketing practices I’ve learned over several years.

Tweet by Tweet Optimization

When you’re optimizing your content on Twitter, it’s a good idea to focus on one element at a time. An element is simply a part of a tweet. It could be a question, a link, or a hashtag. When you’re optimizing your tweets for high engagement and click-throughs, your tweets need to be changed section by section. It takes time because even if you do get some sort of improvement, you don’t know which part accounts for that improvement. On the other hand, if you optimize element by element, you can clearly identify which part you changed and reasonably conclude that this accounts for the improvement.

Pay attention to your Twitter Analytics. Once you’re no longer seeing a nice improvement with the particular element, you switch to the next element. When the element is a question, you play around with many different question variations until you get one that gets clicked a lot. When working with the hashtag element, swap out the hashtags until you find something that clicks with your followers.

Timing is Everything

Depending on your time zone, you may find that a lot of your most active followers prefer early morning or late at night. Learn the timing of the clicks coming in. If you see a pattern, use your tweet scheduling software to mirror the most active times or the most popular timeframe for your content. Two useful tools for checking your stats are Google Analytics or StatCounter.

Let Statistics Be Your Guide

Many Twitter marketers fail because they base their posting decision on feelings. Unfortunately, these hunches often lead to dead ends. When making a decision involving your content, your conversion pages, your mailing list, etc., pay attention to statistics. Use sound numbers to justify any changes you make.

In Conclusion

Twitter marketing success is possible. There are lots of people who make a great income every year on Twitter. There are also lots of companies that find clients from Twitter.

Digital marketing can create a comfortable living promoting their business on Twitter. What accounts for these individual’s success? They chose to be systematic and methodical.

Be methodical. You have to follow the proper sequence. You have to look at the right signals. These two factors, systems and meticulousness, flow together. It takes time to master this but you can do it.

Here’s to your Twitter marketing success!

You may also enjoy reading:

Twitter: Effective Marketing Tool or a Waste of Time?

How to Get More Twitter Traffic to Your Website

Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Haha think Parler forget Twitter:))))))))))))))

Dec 04, 2020 09:16 PM
Paddy Deighan MBA JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

Oh, if we only had a dollar for every supposed expert on Twitter and those that claim to know the secret algorithms....I have to laugh....I am an AI expert at MIT on various programs....I really laugh at these xoperts. They know nothing....


Your post is short but very informative and's to hoping followers listen!!! 

Dec 05, 2020 12:20 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Clever title!  - thank you for posting.   In your experience  as a virtual assistant, how many additional sales on average have agents working with you gotten from Twitter?    

Dec 07, 2020 09:22 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

I don't use Twitter at all. I did for a while but canceled my account. I wasn't seeing the value and honestly didn't feel like figuring it out. But for those who do, your tips will be helpful!

Dec 12, 2020 06:07 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Pamela Cendejas - I have been checking my Google Analytics and guage the effectiveness of my posts.

Dec 12, 2020 06:58 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Pamela Cendejas there is a secret to Twitter marketing. I was reading a book on it one evening followed instructions on how to and immediately received a lead. Unfortunatly someone borrowed this book never returned it.  

So glad Carol Williams featured this as I missed it 

Dec 12, 2020 10:08 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thanks for the Twitter tips, Pamela. I have to admit I don't do much with Twitter but this is good information.

Dec 13, 2020 10:15 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

All great information.  Thank you for sharing it with us.

Dec 13, 2020 09:28 PM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

Thanks for the helpful tips!


Dec 15, 2020 12:14 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Is there a good tutorial out there?? thx

Dec 19, 2020 01:05 PM
Roy Kelley
Retired - Gaithersburg, MD

I hope all is going well for you and hope that you will be soon posting again.

Have an outstanding month.

Aug 17, 2023 10:06 AM