Amazing New Paint from Benjamin Moore - Aura

Home Stager with Twiques: The Art of Home Comfort

This amazing new paint from Benjamin Moore is considered to be cutting edge in the field.  Previously paint was a blend, and still is in many cases, of the water based latex resin and the oil based colourant which created the colour choice the homeowner picked.  Benjamin Moore's Aura paint goes one step farther.  Aura is a water based latex resin with a water based colourant which means that it blends totally to create a beautiful finish.  Have you ever noticed in bathrooms that occasionally, and eventually, there is streaking running down the walls?  That it even appears somewhat shiny and if you try to wipe it off it doesn't disappear?  What happens is that is warm, steamy showers the oil based colourant in the paint is reactivated.  Evidently the colourant never really 'dries' and when it becomes reactivated this streaking occurs.  According to the Benjamin Moore representative I spoke with, the new Aura does not do this.  In addition, the Aura paint is self-priming this means that you save time, money and energy by simply painting the walls without having to prime them out.  Have you ever had to cover really dark wall colours, or recommended to clients that they need to paint out dark purple, or red, prior to listing and open house weekends?  This new Aura paint covers in a maximum of two (2) coats.  I have seen this.  It is amazing. The depth of colour is fabulous and forget painting dark colours - like red - 4, 5, 6, or more coats to get the coverage and the rich colour - even red takes only 1 to 2 coats for the luxurious depth of colour.  This paint also dries very quickly and you can recoat after one hour.  This paint cannot, however, be overworked so if you are one of those people who like to go back over the same spot 'just in case' you will need to train yourself not to until the hour is up, or the paint can peel off.  The colour selections that have been specially formulated for Aura, the Affinity colours, can only be used in the Aura paint, however, all of the other, classic, Benjamin Moore colours can be used with the Aura paints.

Benjamin Moore is also releasing their outdoor Aura soon, and is out in some areas, this will last for 10-12 years outside - according to the rep.  The average coverage is 350 square feet as opposed to 450.  It is somewhat more expensive per gallon/liter, however if you do not have to prime, or are paying a painter, the paint can actually save you time, and money, on the job.

If you have not heard of Aura, or are thinking of painting, check it out at the nearest Benjamin Moore store soon!  Oh, it also rolls on like satin, and is almost effortless to use!

Comments (4)

Fred Jannino
Jannino Painting & Design

Hey Judith


We are new here at activerain - and being a painting contractor here in Eastern MA this is the paint we swear by!


Fred Jannino/FJ Painting

Jan 08, 2009 03:44 PM
Judith Lowe, Twiqued Homes are unique!

Hi Fred,

Glad to know people in the business are aware of the value of this paint.  Welcome to Active Rain!

Jan 08, 2009 04:13 PM

We are nearing the end of a major rejuvenation of a 6,000 square foot home. After finding out more about the new Aura paint, we decided to give it a try. While it is significantly more expensive than say the Regal, or other Benjamin Moore lines, all I can say is WOW! Once you try Aura, it is very hard to go back to older paints! If you've ever tried to paint deep red, you'll know how difficult it is to get full coverage. with Aura paints, it goes on and covers with unbeatable ease.
You can see some photos of our redecorating efforts at our Blog: -

Here is a link that might be useful: <a href=>Scotttribe Blog</a>

Jan 11, 2009 01:00 AM
Judith Lowe, Twiqued Homes are unique!

Hi Richard, I checked out your link, what a great job you and your family have done with the reno.  It looks great and is a great ad for Aura paint!  Enjoy the fruits of your labour!

Jan 11, 2009 04:05 AM