What is Staging and How Can I Get Some?

Real Estate Sales Representative with Keller Williams Katy @ Cinco Ranch


Staging Creates Sitting Area

"Staging?" What does this term mean with respect to residential real estate? I'm sure you've heard about staging; the TV home shows, especially the real estate ones, have greatly contributed to this burgeoning trend. In fact, these shows make staging seem like an everyday real estate occurrence coast-to-coast. Like almost all real estate trends that become standard practice, staging originated on the Pacific and Atlantic coasts and moved inwards toward middle America.

According to professional stager Lori Matzke, "Professional home stagers are practiced in the art of preparing a home for resale. They work with the ‘flow' of a home, eliminate clutter, edit and arrange furniture, and even assist in enhancing curb-appeal.  With the aid of a professional home stager, your house can make a notable first impression on potential homebuyers."

Staging is a new concept here, a practice still in it's infancy in Katy real estate sales. During the 19+ years that I've been a Katy Realtor, only recently has home staging become a topic to discuss at listing appointments. Don't be fooled by the slow start as staging is rapidly becoming the standard and not the exception. Every seller wants "a leg up" on the competition and staging is often that very edge.

The new construction industry has always employed "merchandisers", someone who is a combination of an interior decorator and marketer. A merchandiser is responsible for decorating a builder's models and implementing "theme rooms" like nurseries and media rooms. Stagers create very much the same ambience for resale homes; usually, they use the homeowners own furniture and decorative pieces.

There is now a national professional organization, Real Estate Staging Association, RESA, that includes stagers with a wide range of training, certifications and designations. The Real Estate Staging Association is the member run trade organization for professional stagers in North America. They provide support services and educational resources for professional stagers in addition to providing vital information regarding the benefits of staging to Realtors and consumer. They have a fascinating website: www.RealEstateStagingAssociation.com

So, what's this cost? There's a variance in pricing depending on many factors including the length of time a stager has worked professionally; whether they will have to bring their own decorative pieces into the home; and, how much time you will employ the stager. If you are interested in visiting with a stager prior to putting your house on the market, feel free to contact me, www.get-me-to-katy.com or 713-818-2404. I will be pleased to give you a list of Katy area stagers.

Comments (4)

Yvonne Root
rooms b.y. root - Prescott, AZ
Home Stager - Northern Arizona

Julie, what a wonderful introduction to stagers for your clients! Very well written with great info. You may want to post this to the Stage it Forward group. I'm sure many stagers would love to see what you have written.

Jun 21, 2008 01:48 AM
Julie Q Fuelling

Thanks for your comments! Staging is really getting popular here in Katy (Houston); houses that do not stage are suffering when compared to those that do. In my area, there is a huge amount of new construction and their interiors really shine againt a house without staging. Good luck in your business!

Jun 21, 2008 11:14 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Julie, it's wonderful to have an agent so supportive of staging.  Great information regarding RESA and more.  Thank you. 

Jun 21, 2008 11:26 AM
Daniel J. Brudnok, REALTOR
Berkshire Hathaway Home Services Fox & Roach, REALTORS - Exton - PA License #RS-225179-L / Delaware License #RS-0025038 - Downingtown, PA


I have used a Stager just once so far.....and the Seller met it with very mixed feelings.....I on the other hand have become a believer and will use when I need.

Jun 22, 2008 12:14 AM