It is all about the Details in a Listing!

By
Real Estate Broker/Owner with House to Home, Inc. - Denver Real Estate - 720-231-6373 DRE# ER40011786

 

 

It is most interesting being a Buyer's Agent, and seeing how many Listing Agents DO NOT put all the details into the MLS.   If you list a luxury home, BE SURE to list the luxury details.    Showed a home last week that had a huge walk-in pantry that you could not see from the photos.   There was no photo of the loft, no mention of the SIX burner gas cook-top and again, could not see this feature in the photos.    This home had been on the market for almost 3 months, and wonder if it would have sold quicker had all the details been listed?   Will the cedar-lined master bedroom closet make a difference?   It may to the Buyer that loves the floor plan!

 

When I am working with Buyers and looking at listings, it gives me lots of information to share when I go on a Listing appointment.  I DO measure the rooms, list EVERY room, list all the details, whether you can see them in the photos or not.   Also, give directions to the buyer's agent.   I know some do not use these anymore with GPS, but some homes do not give accurate directions, and you need them, especially in rural areas!   If your Seller needs a rent-back, would be nice to know when you SHOW the home, especially if your Buyer needs immediate possession!  

 

It is one thing to list every detail that sets a home apart in the MLS, but then to spread this all over the Internet so Buyers will find your new listing.   Sometimes I wonder if homeowners ever look at their listing on-line to verify what is listed.   I always send them their listing as soon as it hits the market so if there is anything to change, I can do it right away!

 

 

Comments (16)

Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Joan Cox - those listing agents are lazy and not survey their clients.  When you put everything in the listing I am sure you have more respect from buyers agents.

Dec 11, 2020 06:50 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Reminds me of when I was doing home staging consults and the sellers and I would work so hard to create visually appealing rooms and then the agent wouldn't include photos of them in the listing. So many great details are not used in marketing that could make a huge difference in buyer perception of the worth of the home.

Dec 11, 2020 07:22 AM
Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Denver Broker / Author / Advocate/Short Sale

Good Morning,  .... and Happy Friday!!  You hit the Nail right on the Head with the Information importance.  Keep it simple for the selling Broker and their buyers to write an offer.  NO GUESSING GAME allowed.... great job!!

Dec 11, 2020 07:30 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, I try to get everything I think a buyer would want to know about the listing to entice them all to view the home.

Dec 11, 2020 07:33 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sharon Tara nice to see you - hope you are enjoying retirement!   That must have been a letdown without photos of what you and the homeowner had worked on!   This is exactly what I am talking about! 

Dec 11, 2020 07:34 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

"Danta Claus" Hopper Happy Friday to you and hope you are doing well!   We do want to include all the details, and not leave some to "assuming or guessing".

Dec 11, 2020 07:35 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Joan Cox I can't begin to count the number of mistakes I have seen listing agents make when placing a property on the MLS. Of course, that is why I was able to list so many expired listings.

Dec 11, 2020 07:39 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Rocky Dickerson it is amazing at some of the things we see that were omitted, and could have such a difference.

Dec 11, 2020 07:59 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Joan, for sharing your experience and your advice.

Take care, be safe and have a great day. We have a sunny but chilly day in Maryland.

Dec 11, 2020 08:21 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Roy Kelley enjoy those beautiful days, we woke to a layer of snow and still snowing!  

Dec 11, 2020 08:33 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi Joan... one of my pet peeves... listings with minimal information. I hate having to call a listing agent to ask questions... why not just put that information into mls?

Dec 11, 2020 10:13 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Nina Hollander one of my pet peeves too, but even worse when you show a home, buyers fall completely in love, and then find out the seller HAS to have a post-occupancy agreement, and cannot give possession at closing, and the buyers' lease is up.....so disheartening!  

Dec 11, 2020 10:30 AM
Greg Brown, Sales Rep Toronto, Durham region
Sutton Group Heritage Reallty Inc., Brokerage - Whitby, ON
www.GregBrown.Realtor

I find it so interesting that we sale the largest priced item and some agents are so lazy with the details of their listing. I was a machinist before selling real estate and I worked non stop from 6am - 5pm sometimes 6 days a week. I speak to so many agents that list homes very poorly and say they just did not have time to find out the details and you find out they are sleeping in until 11 am and they are still in their pjs at 3 pm in the afternoon.

Dec 11, 2020 12:54 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Greg Brown, Sales Rep Toronto, Durham region you nailed it!   AND, we make very good money, if put enough effort into it.    These lazy agents are not doing the best for their clients! 

Dec 11, 2020 01:07 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Joan- I don't understand how an agent or seller would want to leave out important details of a listing...the ones that will make a buyer want to immediately see the property. 

Dec 11, 2020 06:16 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Kathy, I cannot agree more!

Dec 15, 2020 07:50 AM

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