At Virtual Florida Tours we always strive for excellence. So when we find an article that could help our realtors imporiove the quality of their marketiung we always share it with them.
We recently read Sandy Geroux's article in broker agent news titled "Put Yourself in Your Customer's Shoes " Retrieved from: http://brokeragentpro.com/viewArticle.html?ArticleID=1286 where she states that marketing materials should be a creative, exciting information that would make you jump out of your chair and say, "Wow! I need to hire this person!" (or at least, read on) if you were a prospective customer?
She recommends to:
- Create an exciting headline: What is your customer's biggest problem? How do you express it in a quick, exciting way, in order to capture their attention and get them to read further?
- Be short and sweet. Adding too much text intimidates people into not wanting to read them.
- Use your sense of humor and wit. People want to read items that are funny and clever. If you add a quip or clever quote, a cartoon or funny line, people are more likely to read the rest of the piece... and as an added bonus, they'll remember you and look forward to future items
- Be creative! Don't lose your creativity just because you're "designing a marketing piece." Let your fun and creativity come through. Be sure to look different from everyone else. Get creative with your marketing materials! Think about what you'd like to see and read as a potential customer, then apply those principles to your marketing materials.
If you apply these simple iodeas to your advertising you will see the results.
Remmeber that at least 87% of the customers are looking for their homes in the Internet and virtual tours are an excellent way to make your listing show up.
Also which realtor you will hire the one that will do the most for sell your house or the one that will the same as all the others.
If you ant your listings to stand up remember virtual tours are just a phone call away. Call Virtual Florida Tours at 305 331 8960.
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