We have talked about the importance of SEO many times. SEO, or search engine optimization, improves the quantity and quality of real estate websites. How do you determine how much you need SEO for your real estate website? The answer is clear—a lot. In order for the work done on a website to be “appreciated” and your business and website to be seen by as many people as possible, it must appear at the top of the search engine results list and occupy as advanced a position as possible for the largest number of users. Today, I am not going to bother talking in depth about the importance of SEO. But I am going to show/advise you how to take SEO credit from your MLS Feed.
What Is an MLS Feed?
MLS is a multiple listing service, which is used only by licensed real estate agents to share listings primarily of residential properties that are for sale or rent. There are almost 600 MLS’s nationally, each of which has a separate “feed,” and separate terms by which you can access that feed. The term feed just means that the MLS system has some sort of API for getting updates programmatically.
For the most part, the feed is only available to licensed agents that are a member of that particular MLS.
What Should You Do to Receive Credit From Your MLS Feed?
If you want to increase SEO, probably the most important thing is t to do is to store the MLS data on your own server. You can do this using the Real Estate Transaction Standard (RETS) or the RESO Web API with local replication. This will allow you to store data on your own website. For increased optimization you need to have control the complete information that is placed on and linked to your site.
What Shouldn’t You Do if You Want to Increase Your SEO?
Don’t worry about increasing IDX providers. Focus instead on increasing optimization. What does this mean? This means that you do not need an intermediary. In order to have good optimization, upload photos, content and everything to your server, you don’t need to bother with a third party. Using a third party website will be harmful for many reasons, one of which is that the chances of getting to an advanced and visible place will be very small. Deep down, you will find that the more organic information you post, the more chances you will have to increase your optimization.
Make sure your website is easy to understand for Google by following the tips above. Do not complicate the strategy and be easily indexed/identifiable.
Organic MLS Integration Helps Increase SEO
MLS Organic Integration is a service that allows you to pull data from your MLS provider and publish it on your own server. It has many features:
- Display data from your MLS provider on your website
- Lifetime license one time payment
- Ownership of web service solution
- Ownership of data
- Receivership all of SEO value
- Independent from service provider
With Realtyna’s Organic MLS RETS Integration, you pay a one time fee. There are no monthly fees. Part of your website does not remain on our server. YOU own the solution. You can host it on your own web-hosting and nothing is dependent on our server.
Another benefit you can get from MLS feeds to increase optimization is the constant updating of information, which should happen on a regular basis. You should constantly work on your website, because after one update you can not breathe. There are plenty of competitors who can outperform you and your optimization will be significantly reduced.
If you want to know more about S.M.A.R.T. goals for real estate agents in 2021 and how to design your real estate website to have more income check out our blog.