If You Mail It, They Will Call

By
Real Estate Agent with Mapleridge Realty, CT 203-206-0754 REB.0759001

If You Mail It, They Will Call

For years, I have mailed out calendars within a special seasonal card to the people in my sphere.  Some of them are family member, after all one does hope they remember you are in the business, even though they may be reluctant t have you aware of their financial strength.

I have also been an advocate of including a card to the orphaned client, or at least I hope they are.  The orphans are, of course, the clients that were on the opposite side of my transactions.  I'm letting them know that at east one agent in their deal appreciated them.

I will get the occasional call from the sphere to thank me for thinking of them and the appreciation of the card.  This year, however, the calls started within short days of my sending out the cards.

Maybe it's the nature of the times that people are just appreciative of a kind thought amidst all the angst around them.  It certainly could be my aged face on my business card. 

Regardless, if you send them out, one can only hope to get the response desired, which would be an acknowledgment and possibly a call later in the year for some help with their real estate needs.

If You Mail it, They Will Call

 

 

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Ed Silva  Mapleridge Realty, LLC,   203-206-0754

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Re-Blogged 1 time:

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  1. Joe Jackson 12/16/2020 08:24 AM
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Rainmaker
2,353,109
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Ed Silva - those mailing help keep you top of mind but this year they appreciate being top of mind and not forgotten.

Dec 17, 2020 03:52 AM #29
Rainmaker
1,593,965
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Ed Silva, people appreciate acts of kindness.  Keep mailing, they will remember you when it's time.

Dec 17, 2020 06:43 AM #30
Rainmaker
735,914
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Thank you for sharing Ed...I need to get back to doing that!  I used to and have not for many years...I should though.  

Dec 17, 2020 06:48 AM #31
Rainmaker
555,507
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co

Yep, done the same thing (among others) for years...many of my clients who've been with me 40+ years have watched me age over the dedcade...but hey, I'm sill here! 

Keep up the good work!

Dec 17, 2020 07:33 PM #32
Rainmaker
1,640,895
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I love this post, and I agree. Those orpohaned clients can turn into later clients and referrals - because all too often, "their" agent has forgotten them.

Dec 17, 2020 08:09 PM #33
Rainer
305,333
Paddy Deighan JD PhD
federalfinanciallawgroup.com - Vail, CO
Paddy Deighan J.D. Ph.D

I feel that so few people are mailing things such as a calendar, that doing this adds the personal touch and really appreciate the effort. An email wishing us well is so impersonal . Something old is something new again :)

Dec 17, 2020 11:22 PM #34
Rainmaker
2,214,790
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Getting any mail at all these days can be something special. I appreciate it so much when someone takes the time to send me something rather than just email or text a quick message.

Dec 18, 2020 06:43 AM #35
Rainer
324,669
Derrick Guevremont
Counselor Realty of Rochester - Rochester, MN
Rochester MN Homes for Sale

I go into doing those things thinking it's just a nice thing to show my appreciation for past business.  When I receive return business it makes my day.

Dec 18, 2020 08:53 AM #36
Rainer
246,723
Greg Mona
eXp Realty - Scottsdale, AZ
Professional Real Estate Representation for YOU!

Glad to see you are getting positive feedback from your mailer, Ed Silva. Just this morning I sent out a video to my sphere, and almost immediately the open notifications started pouring in! This year, more than ever, with people stuck at home, email and US Mail of marketing materials will most likely receive more attention than they otherwise might have in years past.

Dec 18, 2020 09:38 AM #37
Rainmaker
416,574
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

With age comes wisdom (we hope) - so your aging face is a hallmark of your expertise!

My financial adviser always sends a hand-signed Christmas card but doesn't personalize it.    I write "Hi client!" including the names of their kids and their pets, and I write in a litte something personal then sign it.    I agree with Derrick Guevremont - I do it out of appreciation for them.    If I get something from it someday, that's the icing on the cake.

Dec 18, 2020 10:18 AM #38
Rainer
461,711
Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Denver Broker / Author / Advocate/Short Sale

Nothing is more gratifying to a Market specialist than having your marketing tools create calls... good job,  !

Dec 18, 2020 11:35 AM #39
Rainmaker
599,434
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I get mailers from agents all the time at my house--I assume they do get some response,  At least gets your name out there and a thoughtful gesture!

Dec 18, 2020 12:44 PM #40
Rainer
309,550
Eileen Knode
Long and Foster Real Estate - Chester, VA
REALTOR

I've been sending calendars for over 20 years.  It let's my 'people' know I'm still in the business.  And yes, the phone does ring, the emails happen, as do the FB posts after they are sent. 

I attended a zoom meeting recently and the angry presenter said, "You're still not doing calendars are you?" 

YES!  YES, I am, and I always will. 

It's one more touch for less than $200.  Is it Old School?  Yes.  Does it work?  Yes.  Do you think of me as your trusted real estate professional?  YES! 

This is just a very small portion of my marketing.  A small portion with a great return.

Dec 18, 2020 05:35 PM #41
Rainmaker
2,596,206
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Where do you get them? I send cards but have never tried the calenders. 

Dec 19, 2020 03:53 AM #42
Ambassador
3,494,870
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Instant gratification it's always a wonderful feeling and especially when you've taken the time to send them holiday greetings 🎅

Happy Saturday evening Ed Silva 

Dec 19, 2020 05:26 PM #43
Rainmaker
1,659,939
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

I haven't sent them out in years. Glad they are calling you upon receiving. You wonder with the pandemic what people are doing.

Dec 20, 2020 12:39 PM #44
Ambassador
3,244,293
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

A nice year long reminder of who is in real estate in the local market and ready to help.

Dec 20, 2020 05:30 PM #45
Rainmaker
403,166
Brenda J. Andrew
ULTIMA REAL ESTATE - Corpus Christi, TX
Professional Realtor in Corpus Christi, TX

This is so true.  I mailed out cards at Thanksgiving, I was on top of my game then.  I also sent out cards to the side I was not part of.  This year we have so much to be thankful for and it was my best year yet.  I need to get those Christmas Cards in the mail - it's not too late!  Thanks for taking the time to give us this reminder. It's nice to get a card in the mail and know you are appreciated and thought of - especially now.

Dec 21, 2020 03:38 AM #46
Rainmaker
808,121
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

I agree!!! and the more personal the better.  Snail Mail does work when done as a targeted piece and regularly.... I have also had great luck with it with my business partners... Up until March,..... Now no one is in their offices 

Dec 21, 2020 06:12 AM #47
Rainer
31,172
Chuck Tanner
Keller Williams Realty - Atlanta, GA
Associate Broker "Let's Get You Moving"

I am sitting here now pondering my business plan for 2021. youtube, facebook ads, Google PPC, BombBomb emails...etc. Maybe I will add a mailer. Thanks for the post. 

Dec 30, 2020 07:08 AM #48
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