If You Mail It, They Will Call
For years, I have mailed out calendars within a special seasonal card to the people in my sphere. Some of them are family member, after all one does hope they remember you are in the business, even though they may be reluctant t have you aware of their financial strength.
I have also been an advocate of including a card to the orphaned client, or at least I hope they are. The orphans are, of course, the clients that were on the opposite side of my transactions. I'm letting them know that at east one agent in their deal appreciated them.
I will get the occasional call from the sphere to thank me for thinking of them and the appreciation of the card. This year, however, the calls started within short days of my sending out the cards.
Maybe it's the nature of the times that people are just appreciative of a kind thought amidst all the angst around them. It certainly could be my aged face on my business card.
Regardless, if you send them out, one can only hope to get the response desired, which would be an acknowledgment and possibly a call later in the year for some help with their real estate needs.
If You Mail it, They Will Call
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