If You Mail It, They Will Call

Hi Ed Silva, people appreciate acts of kindness.  Keep mailing, they will remember you when it's time.

Thank you for sharing Ed...I need to get back to doing that!  I used to and have not for many years...I should though.  

Yep, done the same thing (among others) for years...many of my clients who've been with me 40+ years have watched me age over the dedcade...but hey, I'm sill here! 

Keep up the good work!

I love this post, and I agree. Those orpohaned clients can turn into later clients and referrals - because all too often, "their" agent has forgotten them.

I feel that so few people are mailing things such as a calendar, that doing this adds the personal touch and really appreciate the effort. An email wishing us well is so impersonal . Something old is something new again :)

Getting any mail at all these days can be something special. I appreciate it so much when someone takes the time to send me something rather than just email or text a quick message.

I go into doing those things thinking it's just a nice thing to show my appreciation for past business.  When I receive return business it makes my day.

Glad to see you are getting positive feedback from your mailer, Ed Silva. Just this morning I sent out a video to my sphere, and almost immediately the open notifications started pouring in! This year, more than ever, with people stuck at home, email and US Mail of marketing materials will most likely receive more attention than they otherwise might have in years past.

With age comes wisdom (we hope) - so your aging face is a hallmark of your expertise!

My financial adviser always sends a hand-signed Christmas card but doesn't personalize it.    I write "Hi client!" including the names of their kids and their pets, and I write in a litte something personal then sign it.    I agree with Derrick Guevremont - I do it out of appreciation for them.    If I get something from it someday, that's the icing on the cake.

Nothing is more gratifying to a Market specialist than having your marketing tools create calls... good job, ED SILVA !

I get mailers from agents all the time at my house--I assume they do get some response,  At least gets your name out there and a thoughtful gesture!

I've been sending calendars for over 20 years.  It let's my 'people' know I'm still in the business.  And yes, the phone does ring, the emails happen, as do the FB posts after they are sent. 

I attended a zoom meeting recently and the angry presenter said, "You're still not doing calendars are you?" 

YES!  YES, I am, and I always will. 

It's one more touch for less than $200.  Is it Old School?  Yes.  Does it work?  Yes.  Do you think of me as your trusted real estate professional?  YES! 

This is just a very small portion of my marketing.  A small portion with a great return.

Where do you get them? I send cards but have never tried the calenders. 

Instant gratification it's always a wonderful feeling and especially when you've taken the time to send them holiday greetings 🎅

Happy Saturday evening Ed Silva 

I haven't sent them out in years. Glad they are calling you upon receiving. You wonder with the pandemic what people are doing.

A nice year long reminder of who is in real estate in the local market and ready to help.

This is so true.  I mailed out cards at Thanksgiving, I was on top of my game then.  I also sent out cards to the side I was not part of.  This year we have so much to be thankful for and it was my best year yet.  I need to get those Christmas Cards in the mail - it's not too late!  Thanks for taking the time to give us this reminder. It's nice to get a card in the mail and know you are appreciated and thought of - especially now.

I agree!!! and the more personal the better.  Snail Mail does work when done as a targeted piece and regularly.... I have also had great luck with it with my business partners... Up until March,..... Now no one is in their offices 

I am sitting here now pondering my business plan for 2021. youtube, facebook ads, Google PPC, BombBomb emails...etc. Maybe I will add a mailer. Thanks for the post. 

I do think people are more responsive to phone calls, mailings, etc. this year.