This is a brand that I have known about for years, since we lived in Los Angeles. We have been foodies for a long, long time. I subscribed to every food magazine, and every month I would chose a dish to make using one of the recipes.
Some of the ingredients were hard to find in our usual stores, and I would have to shop in stores that carried the not so common items. Those stores carried the items under the Melissa brand in small packages.
In lieu of hearing our thoughts about this brand, I would like to hear your thoughts, here are my questions?
Does this brand Communicate its unique value?
Does this brand image tempt you to find out more?
Does the type style in this logo communicate the brand position?
Does the slogan mean anything to you?
I will respond to each comment with our thoughts on this brand identity.