We Market Our Listings With Honesty | Do We Project Honesty With Us?

Services for Real Estate Pros with RE/MAX Executive Realty - Retired 104763


The real estate business relies on marketing to get from point A to point B. We market who we are; what we do and how well we do it. Marketing takes on many qualities, and it achieves its   goals using a variety of paths.

We don’t need to be selling a product to be deemed a marketer. We market throughout the course of a typical day, without realizing that we are marketing. 

We market ourselves, when we are in communication with others. The way we live is a marketing event. What we drive is a reflection of who we are and how we think. The way we dress will suggest our comfort level and degree of independence or conformity. Those are all marketing factors.

Our body language is a shout out for each moment during the course of the day. We show respect, disrespect, anger and adornment with our facial expressions, body intensity or total relaxation. Every moment is a marketing moment. At times, it’s with a megaphone or it could be a very subtle whisper.

Do you market with honesty? We’re not talking about the “move in condition” of a home. We’re talking about you. Is it the real you or the staged version?

Just another thought for the moment….It’s a Blessing that these moments are spread out!!!


Posted by



Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired



             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved


Comments (28)

Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

George Souto marketing comes in many different forms..... some are very personal and we are the focus....

Dec 18, 2020 02:34 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - your history of real estate success and honesty in all facets of your life continues to make your insights shine.  

Dec 18, 2020 02:34 PM
Michael Jacobs


Dec 19, 2020 04:43 AM
Barbara Todaro

honesty should be across the board not only in a business setting... Michael Jacobs 

and every platter I'm making next week will have Anise (Anna's) biscuits.... biscotti.... AND I always have a big ziplock bag of them on the counter....family who knows what they are will go right to the bag and put one or two on a plate before they get their coffee.... 

I have that recipe saved as Michael Jacob's Anise Biscuits....

Dec 19, 2020 03:01 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi BarbaraT- well said. We don't have to be in sales or marketing a product to be marketing. Whether in business or our personal lives, we're marketing ourselves...to potential clients, to new people we meet in a social situation. And it's a lot easier to be who we are 24/7 than try to remember who we want to portray. 

Dec 18, 2020 05:35 PM
Barbara Todaro

it's easiest to just be ourselves.... Kathy Streib ...that could be frightening with some folks!!!!

Dec 21, 2020 07:29 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I project honesty because I have work so hard working on it, to blow it now 🤓

Happy Friday evening my friend 🎅 Barbara Todaro 

Dec 18, 2020 07:40 PM
Barbara Todaro

you wouldn't know how to be dishonest.... and that's a great compliment to you Paul S. Henderson, REALTOR®, CRS 

Dec 21, 2020 07:30 AM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

I was accused of being dishonest once, just once mind you.  When I was finished, that remark has never been said again

Dec 19, 2020 12:23 AM
Barbara Todaro

that was a foolish person who made that accusation... James Dray 

Dec 21, 2020 07:31 AM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Your thoughts are always spot on!  Even though I don't consider myself a marketer, by being open and sharing about myself in fact I am marketing myself.

Dec 19, 2020 04:30 AM
Barbara Todaro

yes, that's all part of marketing yourself, and those who interact with you should understand that.... Brian England 

Dec 21, 2020 07:32 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Other agents can learn from all your marketing choices Barbara. Some though just don't get it. Another agent had to open a condo for us the other day and he was one of the rudest I have ever met. He has no clue about personal marketing!

Dec 19, 2020 04:52 AM
Barbara Todaro

now he will be labeled, Sheila.... that happens all the time....

Dec 21, 2020 07:33 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, when an agent starts "puffing", they lose all credibility.   I always express the condition of home accurately, so they won't be disappointed when they see it in person.  Great post.

Dec 19, 2020 10:29 AM
Barbara Todaro

any negative reaction is a signal sent loudly and clearly... Joan Cox 

Dec 21, 2020 07:34 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Barbara Todaro - Great post! This reminds me of what my husband told me, years and years ago.  I come from a successfu sales family.  My husband said he would never want to be in sales. He candidly told me that he realized he was selling everyday of his life once he became a management person that it was built into our DNA.  The key is to do it with integrity and honesty.

Dec 20, 2020 12:44 PM
Barbara Todaro

DNA is part of everyone's makeup.... and everyone has the potential to learn to use the basics of marketing properly.... it's all built in...learn to use it.... Sheri Sperry - MCNE® 

Dec 21, 2020 07:35 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

OH boy, Barbara! You hit the nail on the head with this one! Inegrity is something that is missing in a LOT of business owners (including in our own profession). It's more about the aesthetics than the 'real' service/person with whom you will be working. 

Excellent post!

Dec 20, 2020 08:07 PM
Barbara Todaro

your agents are fortunate to have you as their fearless leader.... thank you, Debe Maxwell, CRS .

Dec 21, 2020 07:28 AM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

Well said. Thanks for making this post! 

Dec 21, 2020 08:58 AM
Barbara Todaro

you're welcome, Joe Jackson 

Dec 22, 2020 01:16 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara,  You are so good at all you do and what you teach us here in the RAIN!


Dec 21, 2020 10:39 AM
Barbara Todaro

you do well with what you do, also, Will Hamm 

Dec 22, 2020 01:17 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Monday afternoon, Barbara.

Take care, be safe and have an outstanding week.

Dec 21, 2020 11:39 AM
Barbara Todaro

I hope to do that, Roy Kelley and I hope you do also....

Dec 22, 2020 01:17 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Barbara either you are honest or you are not some people are just NOT so they come across as Wishie Washie and the buyers and sellers see through it... but what do I know,, Endre

Dec 21, 2020 11:10 PM
Barbara Todaro

you know more than most..... and that's why you're so successful.... Endre Barath, Jr. 

Dec 22, 2020 01:18 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Barbara Todaro 
I like to joke that I'm too lazy to be anything but myself. I'm not smart enough to keep track of lies so I'm honest.  A reputation of integrity takes time to build. It can be ruined in a nano-second.  It's all about that word you love...

Dec 22, 2020 10:23 AM
Barbara Todaro

EARNING that great reputation takes time and consistency.... Merry Christmas, Carol Williams 

Dec 22, 2020 10:28 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Barbara Todaro,

Excellent points..we are always "personal marketing." Many agents don't understand they are on view all the time. I had an agent with their name and company scrawled all over their car (never a lover of this anyway) blow by me, weaving in and out of traffic. She crashed and burned in an intersection where she was running a red light..... so many saw her..not the message you want to send!

Dec 23, 2020 06:44 AM
Barbara Todaro

we need to always be careful with gestures, too!!!! Dorie Dillard CRS GRI ABR 

Dec 23, 2020 09:33 AM
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Good Afternoon Barbara! 

The words of a phenomenal woman. It is hard to have a different version of oneself. One thing I can't be in front of my clients or anybody else is to be the other version of me. It will just be ME.

Thank you for your wonderful blog!

Dec 23, 2020 08:47 AM
Barbara Todaro

I always loved the real you, Maria Gilda Racelis and I'm sure all of your clients do, too.....

Dec 23, 2020 09:34 AM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Barbara Todaro 
Great ideas - well expressed. Loved this one -

don’t need to be selling a product to be deemed a marketer
All the best - Lynn

Dec 27, 2020 04:44 PM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Facial expressions...there is something I missed in 2020.  Being able only to see someone's eyes is not enough to read a facial expression.

Dec 31, 2020 10:01 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There are times when honesty becomes like a signature trait that people know you for I’m not gonna be an absolutely spectacular thing!

Dec 31, 2020 11:43 PM

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