Seven Free or Cheap February Marketing Ideas

Reblogger
Real Estate Agent with David Morton Real Estate 213092
Original content by Aryn Nichols

Heart

Marketing is one of the most important parts of your business. Without marketing you have no clients and without clients - well you'd be pretty bored. I believe in doing marketing that is cheap or even free, especially in today's economy. Most people think this is impossible but I've come up with some ideas to help you on a February Marketing Plan. All of the ideas below should be inexpensive - some even free - AND they are creative. People want something different these days!

I think focusing on a "special" day or week or even month celebration is the perfect chance to create a marketing campaign!

  • February is "Canned Food Month"  Marketing ideas focused on this - When you advertise your open houses make a note that you will be collecting canned food for "Local Food Bank NAME" Entice people to drop non-perishable food off at any of your open houses that month and you will take it to the food bank. Get your office involved in this idea - see if you can get every agent to do this.  Cost: FREE - just some of your time

  • Valentine's Day is probably overdone but you can spin it into a Blood Drive. Most of the local blood banks have a bus that could come to your location. Have it at your office and get all agents to share it with their friends and family. Encourage all your clients to bring a friend or two and donate blood. Sometimes the blood bank will offer a T-shirt, movie ticket or other "reward" for donating. Find out what it is that month and tell people about it. Cost: FREE

  • February 4th has been named "Thank a Mail Person Day" - Take this opportunity to give your mail person a small gift (with your business card attached of course) Meet them outside if you can that day and make it a point to talk with them and thank them for their service. Use this as an opportunity for an email marketing piece. Send a note out to your database encouraging them to thank their own mail person. Let them know what you plan to do for inspiration. Cost: Fairly inexpensive depending on the cost of your gift.

  • February 7th is "Send a Card to a Friend Day" I'm sure Hallmark invented this but why can't you take advantage of it? Send an e-card or real card to your favorite clients - or the ones that are hesitant. You would be surprised how much this means to a client or potential client. Don't tell them it's because of the "day" just tell them you wanted to send them a hello. Cost: Free if you send e-cards - the cost of a few stamps if you do hand written cards.

  • February 17th is Random Act of Kindness Day - Use this as another chance for an email campaign. Send a little note to your email database encouraging them to participate. Post it on your Facebook page. Give them ideas of what they can do. Pay for someones coffee in line at Starbucks, hold the door for someone, ask a stranger how their day is, take a bag of dog food to the animal shelter, bring flowers to an elderly friend that doesn't get out much, or even just a warm smile at a stranger! Cost: Free

  • Are you an expert on something? Short Sales, First Time Buyers, anything buyers may want to know? Hold a free class - offer refreshments. Make flyers, pass them to everyone, ask if you can advertise on your local radio for free since it's a free beneficial class. Cost: $30-$50 for refreshments

  • Keep up with your social networking! Post interesting things on Facebook - use the event tool on there to share these above ideas when you implement them. Share on Twitter and LinkedIn. People are online - that's where you need to go to find them! Cost: Free

 

There are some ideas to get you started or give you inspiration. If you want to brainstorm with me on any of these ideas or any other ideas I always brainstorm for free - just send me an email. I can also help you implement the ideas at a negotiated cost.

About the Author: Aryn Nichols does Virtual Assistance for Time Savers Virtual Assistance and is also a consultant with Just Jewelry.

Posted by

David L. Morton Tor Realtor in North Carolinahttp://www.facebook.com/pages/DL-Morton-Realty-Inc/108432675858472http://www.facebook.com/pages/DL-Morton-Realty-Inc/108432675858472David Lee Morton DL Morton Realty, Inc BlogDL Morton Realty, Inc Home Search

Comments (4)

Richard Weeks
Dallas, TX
REALTOR®, Broker

Great information, thanks for sharing.  I hope you have a great day.

Dec 20, 2020 01:54 AM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Wow great idea to implement! Thanks for sharing David!

February 17th is Random Act of Kindness Day - Use this as another chance for an email campaign. Send a little note to your email database encouraging them to participate. Post it on your Facebook page. Give them ideas of what they can do. Pay for someones coffee in line at Starbucks, hold the door for someone, ask a stranger how their day is, take a bag of dog food to the animal shelter, bring flowers to an elderly friend that doesn't get out much, or even just a warm smile at a stranger!

Dec 20, 2020 04:27 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

These are wonderful suggestions, David. Thanks for reblogging. Suggesting this post to Carol Williams for her Second Chance Saturday post.

Dec 20, 2020 04:48 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi David,
Some posts are timeless, aren't they? Thanks for pulling this one out of Aryn's archive. 

Dec 20, 2020 05:46 AM