Brands, like people, have personalities that harmonize with their owners that are designed to attract the right market. Pictured above is what we would refer to a "cute, fun" brand personality. What makes it cute is the cartoon look and bright colors of each variety and flavor of cat food.
It appeals to that segment of cat owners who identify with the cute aspect. We all know pet owners who are crazy about their pets, and have cute accessories and clothing for them.
We shop at this local pet food store at least once a month. We had passed by this display without noticing it. This brand is made by the same company whose product Quincy likes. As Ron was picking Quincy's favorite, he picked one of these by mistake! Happily, Quincy approved and loved all the gravy!
The abbreviation of "B.F.F" has been given a new meaning from "best friend forever" to best "Best Feline Friend". And "OMG" has been redefined at "Oh My Gravy!"
Unless cute is a dominant facet of your personality, we would not recommend cute as part of the look and feel of your brand. You would need to focus on other aspects which represent the market segment you want to work with.
Leave it to Disney for the cute stuff, they have cute mastered! And please, leave out the emoji's, they are fun for texts and comments, but look ridiculous in a blog post or listing presentation. Remember, you are selling homes in the six figures, and not a $1.29 package of pet food.
