Ask An Ambassador: How Often Should You Post?

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

Is there only one way for blogging to generate business?

Of course not, but what works for one may not work for another.

There's a need to be authentic, to find what works for YOUR local market and what brings you the type of business you WANT to work.

So let's say you understand your target market and you're ready to sit down at the keyboard, how often do you need to post?

Like many questions in Life, the answer is "it depends".

How many others are competing for the same target market?

If I target Homes For Sale In Cincinnati, I'm going to need TONS of blog posts to compete with the big gorillas of syndication.

If I target Patio Homes for sale in Cincinnati, I'm not going to need massive amount of posts to start getting found.  There's a lot less competition and they're not spending millions of dollars in marketing to take over Page 1.

If I target a particular subdivision such as Heritage At Miami Bluffs patio homes for sale, a really detailed page with IDX results may get me top spot today and years in the future.  True, some agents may create an IDX page for the same community, but offer no substance about the community.  A consumer WILL see the difference in a click or two.

So as you can see, the target audience makes a difference doesn't it?

Now another question to ask yourself "do the search engines see me as an authority about _________?". 

If you're just starting out, there's a good chance you'll blog about anything and everything.  Recipes, local events, open houses, here's a picture of my puppy, etc.  While there's a place for just about any topic you want to explore, early in your blogging life you might just be confusing Google and company as to what your blog is about.  The more quality content you can provide that is real estate related, the better the odds that the bots start to recognize you as a real estate agent who just might know a little something about your local market.

Continue to build on that foundation with regular content additions and the odds of being found by a potential home seller or buyer go up.

Do you need to blog every day? 

No, although if you're first starting out, more often is probably going to be better.  The more you blog, the easier it gets and more posts means more changes to be at the end of a search result that matters.

Keep generating UNIQUE, QUALITY content and you're going to like the results if you've got the dedication to see it through to results.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
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Comments (26)

Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Like Nike says just do it. Thanks for sharing Liz!!!

While there's a place for just about any topic you want to explore, early in your blogging life you might just be confusing Google and company as to what your blog is about.

Dec 23, 2020 03:47 AM
Liz and Bill Spear

Get out there and work out the details over time.

Dec 23, 2020 06:09 AM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

Thanks for the insight! 

Dec 23, 2020 05:09 AM
Liz and Bill Spear

You're welcome!

Dec 23, 2020 06:09 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

I've never been good at posting on a regular basis. I'm sort of a post-now-while-inspiration-is-there kind of poster. Well, except for my monthly market reports which I usually remember to do around the same time. Posting on a regular basis would help my calendar though.

What I have been finding interesting is, when I have a question about something, and I go to google to find an answer.... sometimes I pop up. And I'm like, oh yeah, I wrote about that. Hahahahaha. What a hoot.

Dec 23, 2020 05:13 AM
Liz and Bill Spear

I'll periodically check where we're at, and while we don't fill page 1 quite to the level we used to (AR has lost some oomph), our IDX pages on our Wordpress site still do well.

Dec 23, 2020 06:11 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Liz and Bill Spear ,

An excellent post about a question always asked whether your new to blogging or an old timer. Half the battle is establishing a routine, the more you post the more you're comfortable and find your own words.

Dec 23, 2020 06:20 AM
Liz and Bill Spear

It does to get routine with practice.  You learn where to find photos, how to structure, what topics are good and which ones will just bring pain.

Dec 23, 2020 06:47 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

IMHO: The keyword in your whole blog post is "dedication". Nothing will work if you aren't dedicated to the consistency required to build an archive of quality content. The more you can niche down the better but becoming the "go-to" person for real estate, in general, is good too.

Dec 23, 2020 06:42 AM
Liz and Bill Spear

I've seen too many people post 20-30 times and then state "blogging doesn't work".  I've even seen it posted by people that have blogged for years.  And in most cases, it's easy enough to look at their blog and know exactly why nothing business related is happening.  The topics don't give a consumer a reason to pick up the phone.  For blogging to work, there has to be a dedicated effort to give the consumer what THEY want, even when it may not be what we enjoy writing.

Dec 23, 2020 06:49 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear  Your posts never disappoint 

Dec 23, 2020 06:58 AM
Liz and Bill Spear

I try not to waste people's time :)

Dec 23, 2020 02:49 PM
Chris Ivy
Ivy Vine Investments - Memphis, TN
Sell Your House Fast For Cash In Memphis Tennessee

You only get better with practice so find a pace that works for you and your market and you will be fine.  Great advice Liz & Bill!

Dec 23, 2020 08:19 AM
Liz and Bill Spear

And that's the beauty of blogging, it's a bit different for each of us.  We can adapt to what works for us individually.

Dec 23, 2020 02:50 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks for the wisdom!!  

Dec 23, 2020 01:22 PM
Liz and Bill Spear

You're welcome!

Dec 23, 2020 02:50 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I'd say you covered the issue of how frequently to post pretty thoroughly with a strong rationale. I supposed for some it's an "it depends" question.

Dec 23, 2020 04:02 PM
Liz and Bill Spear

Definitely a lot of "it depends".  What is the goal of the blog and how much time does the blogger have to devote to it?

Dec 24, 2020 09:46 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Long tail blog posts are key.  I certainly don't agree that more is better or is even necessary.  It's really all about high quality long tail searches...that are relevant.  In other words, the number of posts do not matter. Only the number of high qualty and unique posts for different needs matter. (that's not in conflict w/ what you said, but it's more of a refinement).

When I started to blog on my blog, I did one per week. Then went down to once a month.  then to grow more once a week. Now only 6 times per year (for  years in a row) and stll growing.

Dec 24, 2020 07:59 AM
Liz and Bill Spear

I think a lot comes down to subject matter.  If I'm writing about subdivisions in my market, there are literally 100s of opportunities and it took frequent blogging to establish the core coverage I wanted.  I think your target audience and mine require different approaches as far as frequency.  More and faster (while not neglecting high quality relevant content requirements) is going to provide me quicker results, where in your case you need the in depth deep dives to rank because your audience is more national.

Dec 24, 2020 09:45 AM
Paula McDonald, Ph.D.
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Great advice. For me, I tend to go in spells as life gets in the way. What has worked well for me is to not stress and to just post as I am able.

Dec 24, 2020 11:04 AM
Liz and Bill Spear

Blogging shouldn't be a burden, and if you've got enough evergreen posts out there, a break here and there won't cause a problem.

Dec 24, 2020 12:20 PM
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Merry Christmas to you and Your’s!  May your day be Merry and Bright!  

Dec 25, 2020 08:54 AM
Liz and Bill Spear

We hope you had a Merry Christmas also!

Dec 26, 2020 03:38 PM
Raymond Henson, eXp Realty
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

Thank you for the useful information. It is apparent that I need to blog more often and with more focus.  Merry Christmas! ! !

Dec 25, 2020 11:41 AM
Liz and Bill Spear

Finding the target audience you want is key to getting blogging to bring business.  Merry Christmas to you also!

Dec 26, 2020 03:39 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I probably don't blog like anyone else on the planet, Bill! I should absolutely follow your advice but, I did that for some time and got completely bored with only neighborhood/local info. I enjoy the 'fun' posts and after having written so many neighborhood posts, I find there is so little to write about. Now, more than ever, I struggle with content. I almost need a new topic! LOL

I hope you and Liz had a wonderful Christmas. Here's to a stellar New Year - the best year EVER!

Dec 26, 2020 08:48 AM
Liz and Bill Spear

You still have to find some enjoyment in it, or why bother?  Letting people know a bit about us is just as important as the pure real estate topics.

Merry Christmas and Happy New Year to you and Ray!

Dec 26, 2020 03:40 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I struggle with finding time to blog.  The good thing is that I have a large amount of content from 10 years with lots of real estate posts that are evergreen that still make my phone ring.

Dec 26, 2020 09:05 AM
Liz and Bill Spear

Those evergreen posts are golden!

Dec 26, 2020 03:40 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I have been working on my blogging formula for a couple of years and am seeing returns. I just need one or two more tweeks 👍

Happy Saturday Liz and Bill Spear 

.

Dec 26, 2020 10:05 AM
Liz and Bill Spear

Glad to hear you're getting results!

Dec 26, 2020 03:40 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

the target audience makes a difference!  So true - such great advice - happy new year early

Dec 29, 2020 06:20 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I sometimes think it’s all about being enthusiastic about what you’re talking about and just staying active, but other times, there is a kind of regiment.

Dec 29, 2020 08:35 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Lise Howe Hitting the target consistently probably does matter more than hitting generality a whole lot

Dec 29, 2020 08:35 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think everybody is unique in their own way but So long as it’s consistent, that’s the key. :)

Jan 05, 2021 08:23 PM

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