How to shoot a real estate video

Services for Real Estate Pros with | Nashua Video Tours

24+ page book and 40 minute DVD are the only two
resources on the web that will teach you how to
make money producing real estate videos!

Fred Light, from, is a nationally known Real Estate Videographer who saw an opportunity, jumped to the occasion and started cashing in.

He didn't get where he's at overnight. Through a great deal of trial and error and a LOT of time (oh, and a LOT of money!), he finally found a model that works.

And now he shares this working model so you can start cashing in quicker! Save yourself time, zoom through the learning curve and bypass the mistakes. Everything Fred learned is contained in this e-book and on the DVD neatly packaged for you to enjoy.

What this e-book and DVD will teach you:

  • What it takes to get started
  • Startup costs
  • SugBuy a book and DVD on how to make a real estate videogestions on the best equipment to choose
  • Using a presenter or doing the narration yourself
  • Information a what you need in a computer for editing
  • How to use low cost editing software and
  • Free, off the shelf software tools
  • Production techniques
  • Editing techniques
  • Shooting practice homes
  • Creating a demo real of houses for sale
  • Creating a video of the town or community
  • How long the video should be, so it doesn't bore the viewer
  • Using background music
  • Using video backgrounds and lower 3rds
  • Using titles
  • Using video web hosting services and hosting the videos yourself
  • The secret to maximizing your listing search for Google
  • How to upload to multiple video sites with one click
  • Example sales pitches and business model
  • What realtors are looking for in a videographer
  • How and where to successfully market your skills
  • Working with the "for sale by owner" crowd
  • Marketing techniques
  • What to charge

Plus more!! This is only the tip of what is covered!
Below is a short sampling of the DVD!

The DVD is available for shipping at $20.00 ea


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Fred Light
| Nashua Video Tours - Nashua, NH
Real Estate Video Tours for MA and NH

I post them all on my website and on my clients' websites.

I also post them on YouTube, Blip.TV, Revver, Yahoo Video, Google Video, WellcomeMat, Realyo

Mar 11, 2007 10:20 PM #2
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal
Great tips Fred.  Thanks for the links to the special equipment.
Mar 13, 2007 03:14 AM #3

As a buyer, I can attest to everything you've said as being an absolute fact.  I clicked the link to see your sample tour and it is fantastic.  I can't tell you how many times I've scratched a house off my list due to lousy, or even no, pictures.  Since I'm considering a market hundreds of miles away, the web is my only means of compiling a list of homes to tour.  A great video presentation catches my attention and causes me to give the house serious consideration. 


Mar 27, 2007 05:39 AM #4
Toya Condelee
Exit Realty Results - Carson, CA

Fred, your presentation is outstanding!

I'm just soaking it all in! Thanks for taking the time to share!

Even though I don't have the high technology you have (yet) I can certainly apply your tips to what I do have and build from there!

Apr 20, 2007 04:44 AM #5
John Cilladi
Keller Williams Real Estate - Exton, PA
REALTOR, EcoBroker, e-PRO
Wow Fred, that was great. Thanks for sharing you video and tips.
Apr 29, 2007 07:09 AM #6
Mary Strang
Viroqua, WI

Good post, thanks for sharing, it is back to Best Buy for a wide angle len and tripod, thanks

May 03, 2007 01:51 AM #7
Cheryl Johnson
Highland Park, CA
Fred,  I added all three parts in this series to our growing list of instructional posts! 

Photography 101 ~ List of All Tutorials


May 05, 2007 01:32 AM #8
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
Great information and Post. I hope to use this information to improve all my listings.
May 13, 2007 08:41 PM #9
Christopher & Bernadette Hurley
Go Hurley Group - Sugar Land, TX

Excellent tips. We will definately use them all! And I can't wait to read the rest!

May 31, 2007 08:27 AM #10
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest
Great Post!  I am going to start taking video of all listings I preview and post a review of them.  You seem to be the Guru.  I will definitely follow your lead.
Aug 09, 2007 06:13 AM #11
Jody Sayler
Keller Williams Integrity First - Gold Canyon, AZ
I don't know if I am ready for all this yet but I hear it is really great.  I will definitely keep this on file for when I take that plunge!  Thanks so much
Aug 15, 2007 10:25 AM #12
Pete Spadaro
RE/MAX All American - Williamsburg, VA



Thanks for the great tips and advice. I've been planning on creating some video tours for about a year and finally took the plunge and did my first one just over a week ago - view it here. This listing doesn't have the best appeal but I did the best I could with it. I found your post after searching for some tips on improving and really appreciate you sharing your experience. I'll be incorporating your suggestions in my next video!

Aug 15, 2007 11:33 AM #13
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest


You seem to be the guru.  I just went on my first video shoot expedition for a trial with my tripod and new HD camcorder.  Boy do I suck.  My tripod is not smooth, and I panned too fast.  Like you said, constant learning and improvement.  

I was wondering if you could recommend the best tripod for under $150.  I have the Sony HDR-SR7 and would like to think I can get some good shots with my camera and wide angle lens.  

Thanks in advance. 

Aug 15, 2007 12:37 PM #14
Fred Light
| Nashua Video Tours - Nashua, NH
Real Estate Video Tours for MA and NH

Pete:  Looks good... It's so easy on a Mac, huh?  LOL  Windows people will never know the secret...

Adam:  You just want to get a VIDEO tripod.  The heads are different and you want a fluid head, which helps with the smoother pans.  You can get a very nice one for about $100-$125.  Check - they always have good prices.

A lot of the cheaper ones are made for (and work fine for ) still photography, but the panning feature doesn't work smoothly.
And you have to pan VERY slowly, especially if you're converting to Flash.  Flash doesn't process movement well at all, which is why I do mine in QuickTime.  Since I do walk thrus with a steadicam, there is a lot of movement, and Flash bites if you're moving much (it's good for slow pans or talking heads though).


Aug 15, 2007 01:49 PM #15
Heather the Realtor Orlando, Lake Mary
LemonTree Realty - Orlando, FL
First Time Home Buyers, Bank Owned Homes
I wish you were here in Orlando need someone just like you, beautifully shot videos, do you have any recommendations on people in this area?
Aug 15, 2007 02:09 PM #16
Fred Light
| Nashua Video Tours - Nashua, NH
Real Estate Video Tours for MA and NH
Heather: If you're looking for a videographer in your area, check this directory of real estate videographers
Aug 15, 2007 02:34 PM #17
Vicente A. Martinez
Prudential Douglas Elliman Licensed Real Estate Salesperson - Woodhaven, NY
Realtor, Brooklyn - Long Island - Queens Homes
Love the tips. Will be investing in the equiptment and will be following your footsteps...
Aug 18, 2007 11:09 AM #18
Edson X. Bezerra
Boardwalk Realty of Florida - Fort Myers, FL
You have provided a wealth of information and many hours of research.  Thanks.
Aug 19, 2007 04:29 PM #19

HiFred.......I have just recently completed my first Real Estate Video and was wondering if you could take the time to critique it for me.

My website is not completed yet, but I have this first shoot on it for you to see. I hope to get it just right as Real estate video is not big in Canada yet, so I want to get in on the ground floor and roll from there.

Any comments would be appreciated.



Oct 01, 2007 06:42 AM #20


Your videos are ok....I am reminded of lipstick on a pig somewhat...fwiw. In other words are some of your audio remarks just too big deal....just thought I would pass it on...




Apr 10, 2009 01:32 PM #21
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Fred Light

Real Estate Video Tours for MA and NH
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