Even if you have the most wonderful website in the world, a perfectly optimized, professionally created, graphics marvel, and all that jazz, it still needs some outside help to rise in the search engine rankings. It's kind of like having a telephone; if you don't give out your number no one is going to call you.
Backlinks, that is, links back to your website from other websites are an important key to rising in the search engine rankings.
There are several ways to get backlinks; you can:
- Trade links with other websites. If you're going to trade links you need to have your website ready to accept outgoing links to the sites you trade with; label it "Real Estate Professionals" or something similar, just DO NOT label it "Links".
- Submit your website to directory sites. A couple of good real estate links directories are Reals.com and LinkRE
- Buy some backlinks from authority sites.
- Comment on blogs; you get a backlink from doing that
- Buy old websites and put your own backlink on that; especially sites with a DMOZ rating that have been on the web for a period of years.
- There's probably lots more ways for the creative.
After getting all these backlinks going, then how do you tell how well it's working and who's actually giving you a valid backlink?
That's the simplest part of the linking game.
Just go to AltaVista.com and type in the search bar: "Link:http://www.YourWebsite.com" and viola, a list of how many backlinks you have and where they're coming from.
Just for fun I checked http://www.activerain.com/ and found they have 1,090 backlinks. THAT number alone should make the search engines like ActiveRain a lot.