Ask An Ambassador: Global To Local

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

The world has shrunk a lot since I was a kid.

If you wanted to contact someone across the country you wrote a letter or paid for a long distance phone call.

If you wanted to learn from the best, you had to go to where they were.

If you wanted a certain food, perhaps the only way to get it was to go to the source.

Now?

I can call, email, text, Facebook message, etc. and have the possibility of contact in seconds.

I want to learn from the best?  Services such as Masterclass.com offer some of the world's experts via video lessons.  Tablet, phone, laptop, all just a credit card and a few clicks away.

I want wild salmon from Alaska or a muffuletta sandwich from Central Grocery & Deli?  Easily ordered and shipped to my doorstep.

Basically if you've got the dollars to spend, pretty much everything you want can be at your door.

And while aspects of real estate have changed significantly (online real estate search portals, video tours on demand, etc.), there are some aspects that haven't changed.

Local knowledge is still irreplaceable and part of the reason I don't get too disturbed by the machinations of real estate companies that are going to "revolutionize & disrupt".  Will there be a market for companies that offer to pay cash for quick sales?  Sure, but I don't expect it to be a dominant portion of the market.  Sellers that still want to make the biggest bucks for their home are still far more likely to seek out a LOCAL agent that offers expertise for what the consumer feels is a FAIR value.

Will there be changes in the real estate landscape?  Of course.

Do I expect downward pressure on real estate commissions? Yes.

Do I expect continued governmental examination of our industry?  You bet.

Do I expect some attorneys to continue to toss spaghetti against the wall to see what sticks?  Nothing new in that either.

But what I don't expect to change is the ability of a good agent to develop LOCAL expertise that can't be duplicated by anything national.  Just knowing square footage and average selling price isn't enough to provide exceptional care of our clients.

Knowing LOCAL market trends is critical.

Knowing the LOCAL economic trends is vital.

Knowing what might be built down the street?  That's important stuff too.

Knowing which way the prevailing winds blow FROM the local sewage treatment plant?  Yeah, you won't find that on a real estate portal will you?? :)

Bottom line, an agent that understands LOCAL information and communicates that to the public is going to have a leg up on their competition.

Sure, you still have to understand the global factors in play, but most often it's local actions that drive home prices up and down.  Put the information out their via your blog and good things can happen.

Until next Tuesday, just Ask An Ambassador if you need help.

Bill of Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

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Comments (22)

Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

I agree! Local knowledge is everything! 

Dec 29, 2020 06:25 AM
Liz and Bill Spear

It can be the difference between the right pricing for a home seller and leaving lots of money on the table.

Dec 29, 2020 07:36 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Niches and local knowledge are critical as we forge into the changing waters of the real estate industry. Hope you had a wonderful Christmas. 

Dec 29, 2020 07:17 AM
Liz and Bill Spear

Niches really offer an opportunity to set ourselves apart from the numerous agents serving our markets.

Dec 29, 2020 07:37 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Real Estate is Local and having a trusted and esperienced agent by your side to guide you is key.

 

LOCAL expertise that can't be duplicated by anything national.

Dec 29, 2020 10:57 AM
Liz and Bill Spear

I don't think any national portal can provide the "boots on the ground" knowledge necessary to truly take best care of our clients.

Dec 29, 2020 05:26 PM
MaryKay Shumway
The Kellstrom Ray Agency, Inc. (Est. 1948) - Sister Bay, WI
Door County Wisconsin's Real Estate Expert

Liked this one, thank you!

Dec 29, 2020 11:13 AM
Liz and Bill Spear

You're welcome!

Dec 29, 2020 05:26 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear This is so true the rest will come to you.Thank you Bill needed this reminder - Happy Holiday's 

Dec 29, 2020 01:32 PM
Liz and Bill Spear

Happy Holidays to you also!

Dec 29, 2020 05:27 PM
Chris Ivy
Ivy Vine Investments - Memphis, TN
Sell Your House Fast For Cash In Memphis Tennessee

Great post Liz and Bill!  I agree 100% that knowing your market is key.

Dec 29, 2020 01:38 PM
Liz and Bill Spear

Knowing which direction a market is trending is vital info.

Dec 29, 2020 05:27 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill- there are some things for which there is no substitute...true local knowledge. You cannot get that from any other source than someone who has been there...done that. 

Dec 29, 2020 04:31 PM
Liz and Bill Spear

Been there, done that, know when NOT to get excited and when to :)

Dec 29, 2020 05:27 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

As we have heard before: Professional real estate local knowledge is not expensive, it is priceless! Thanks, Liz and Bill Spear for continuing to share your AAA weekly posts.

Dec 29, 2020 06:11 PM
Liz and Bill Spear

Happy to share and hopeful the things I've learned can help others have a more successful real estate career.

Dec 29, 2020 07:51 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

The larger world is getting smaller and smaller as we speak with the way we can communicate all of the world now and especially with zoom calls being so popular right now. :)

Dec 29, 2020 08:32 PM
Liz and Bill Spear

Laura, It amazes me how much easier it is to obtain information, contact someone, etc.

I wasn't able to visit my parents for Christmas this year, but at least was able to have a Zoom call with them.

Dec 30, 2020 01:33 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Margaret, well said! Certain skills are Immeasurably valuable and this is no exception at all! Margaret Rome Baltimore 410-530-2400

Dec 29, 2020 08:33 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Liz and Bill Spear - Love this line: "Local knowledge is still irreplaceable." When consumers recognize expertise that can't be duplicated, they come back for more sales and give referrals too. Your advice is priceless! Sincerely, I thank you.

Dec 29, 2020 09:19 PM
Liz and Bill Spear

Especially if we can combine that local knowledge with a niche, we become very value added for our clients.

Dec 30, 2020 01:33 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Bill:

We all know that real estate is local, and working with someone who has that local knowledge and perspective can make all the difference. As you said so well..."Local knowledge is irreplaceable!"

Jeff

Dec 29, 2020 10:15 PM
Liz and Bill Spear

I've never understood why consumers will hire an agent that is well outside their area of local expertise.

Dec 30, 2020 01:34 PM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Knowing which way the prevailing winds blow FROM the local sewage treatment plant?  Yeah, you won't find that on a real estate portal will you?? :)

Well Said! 

Dec 30, 2020 01:18 AM
Liz and Bill Spear

Some things you learn by being on the wrong side of that plant :)

Dec 30, 2020 01:35 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Liz and Bill Spear - local tends to imply more trust and more control and any seach.  That is why Good has  "--------------" near me searches.

Dec 30, 2020 11:02 AM
Liz and Bill Spear

No doubt the "near me" searches have been more vital to capture.

Dec 30, 2020 01:35 PM
Janice Zaltman
United Realty Group - Boca Raton, FL
South Florida Residential Real Estate

Great post Bill. Hope the sweet smelling wind keeps blowing your way. Nothing beats being a local expert.

Dec 30, 2020 08:20 PM
Liz and Bill Spear

There are some things you figure out in this business, like where to be when the wind blows :)

Dec 31, 2020 12:17 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Happy 2021

Cheers to the New Year

🍾🥂🍾🥂

Wishing you Good Health, Happiness

& Continued Success!

Jan 01, 2021 08:53 AM
Liz and Bill Spear

Thanks!  Happy New Year to you too!

Jan 01, 2021 04:30 PM
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

My wife used to get a little upset with me when I mention small town mentality since she came from a small town.  As she traveled more with me to new states and new countries she realized I wasn't making fun of them, it was just that they didn't know what they didn't know since they were too local.  As Realtors, I think travel is essential to being good at what we do so we can expand our knowledge to know how it relates to local. Happy 2021!

Jan 01, 2021 11:39 AM
Liz and Bill Spear

Jim, Definitely a firm believer that travel is good for us.  Knowing that things aren't just the way we know them is a good thing.

Jan 01, 2021 04:31 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

We are definitely In that same vein as this one. I definitely feel you on that 100%!

Jan 05, 2021 08:25 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think it’s a combination of both small town and big town and then you merge them.

Jim Paulson

Jan 05, 2021 08:27 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Hi Kathleen, I just wanna stop and wish you a happy 2021 because I like your vibe with your comment Kathleen Daniels, Probate & Trust Specialist

Jan 05, 2021 08:29 PM