Online marketing is important, but the most effective approach to generating leads is still personal contact. Reach out daily to past clients and referral sources. In place of face-to-face contact, use platforms like Zoom, Skype, Facebook Live, FaceTime.
Keep the focus on customers—your source of success. Develop your empathy and listening skills. The better you understand clients’ needs and dreams, the better you’ll be able to meet them and the more successful you’ll be.