How to Become a Trusted Real Estate Broker?

Real Estate Broker/Owner with Hamm Homes

Always learning from Realyna inc with their greaat blogs and here is another one.


Original content by Realtyna Inc 4966111

Real estate brokers play an important role in every real estate transaction. From negotiations to liaising and finalizing contracts, the real estate industry depends on them one way or another. 

Now, the sentiment toward real estate brokers is not always the most favorable. In some cases, clients might be reluctant to work with a broker, so building a strong relationship is crucial. Before exploring ways you can become a trusted broker, let’s define some of their main responsibilities:

Who Is a Real Estate Broker?

Just like an agent, a real estate broker might deal with a wide range of responsibilities such as:

  • Representing a buyer
  • Representing a seller
  • Providing consultations
  • Brokering deals between parties
  • And a lot more

The main difference here is the fact that a real estate broker can work independently. Also, they are able to run a brokerage and oversee the work of real estate agents. Usually, brokers achieve this position through more years of experience and licensure. 

There are mainly three types of brokers:

  • Managing Real Estate Broker
  • Associate Real Estate Broker
  • Designated Real Estate Broker

If you want to know how you can become a broker, check out the following article:

Become a Real Estate Broker

What Makes a Real Estate Broker a Trusted One?

To win your clients’ trust, you need to build a strong relationship and make sure you prioritize quality over quantity. Being ethical and following professional standards will always keep you in good shape. 

Nevertheless, the real estate industry is highly competitive and you probably need to do more than that to be at the top of clients’ minds. Here are more ways to become trusted by clients and peers alike:

Collect Reviews and Testimonials

This is basically the first thing clients look for when trying to hire a broker. They will check websites, social media, and word of mouth to learn from your previous clients. Make sure you publish reviews and testimonials in as many places as you possibly can. 

Maintain a High Level of Clarity and Transparency

Unfortunately, most clients enter a collaboration with a broker with the idea that brokers are only worried about their benefits and their own commission. Explaining how commissioning works and how everyone’s benefits are at stake will help clients feel at ease. 

Be Flexible

People are constantly busy and multitasking. Therefore, you cannot have a strict schedule and expect clients to count on you. They need someone who is flexible and ready to help them when they have a need. 

Be Accessible

We live in an age of constant and consistent communication. Real estate transactions often involve a lot of procedures. Clients like someone who can be easily accessed if anything comes up.

Realtyna's Franchise Solution

Join a Reputable Team

If you’re new to the world of brokerage, you can join a team that is already established and benefit from their background. 

Be Knowledgeable

A broker probably plays the most important role in a real estate transaction, and they need to have a high understanding of legalities, finance, and other key elements. Clients may not trust you with their deals if you are not very familiar with these things. 

Maintain a Professional Manner

Nowadays, some might argue that you don’t have to look very formal to be trusted anymore, but the real estate business remains relatively traditional in this aspect. Being dressed in a professional manner is very important for your credibility. 

Build a Website

People in 2020 trust their mobile phones more than anything else. If they want to buy or sell a house, or they are looking for a broker, the first thing they refer to is their phone. A Google search is all they need to find and contact someone. 

This is where building a website comes to play a huge role. If you don’t have a website, it will take a very long time for people to know you or be able to get some information to trust you. 

To find out more about how a website helps your real estate business in such uncertain times, check out the following article:

Why Real Estate Websites Matter in the Post-pandemic Era?

Bottom Line 

Once the competition rises to higher levels in any business, people try to find a way to stand out. The most effective and relatively inexpensive way to do this is to become a trusted member of the business. This plays a significant role in the real estate industry.

While our discussion in this article helps you become a trusted real estate broker, you need more than that to make great deals happen. Since technology plays a significant role in your success, I have put together a list of top technology needs of real estate brokers in the following article:

Top Technology Needs for Brokers in 2020

Comments (9)

Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

This is a really good re-post Will. Lots of info for those getting into the business.

Dec 30, 2020 01:10 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

I enjoyed reading this one.  Thank you for sharing it.

Dec 30, 2020 01:52 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Good reblog Will.  Excellent tips on broker information.

Dec 30, 2020 02:06 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Thank you for sharing this interesting post by REALTYNA INC

Happy New Year's Eve Eve Will Hamm 

Dec 30, 2020 09:21 PM
James Dray
Fathom Realty - Bentonville, AR

Morning Will.

I'm a non competitive broker, it sure makes my agents happy.  

Dec 31, 2020 12:40 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Will Hamm good reblog....

trust is an earned task....

Dec 31, 2020 03:53 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Will Hamm - or we can say learn how to be a trusted adviser to your clients.

Dec 31, 2020 05:49 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Will Hamm great blog to re post. Thanks for doing that. Make it a great day!

Dec 31, 2020 07:38 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Will, thanks for the reblog!

Jan 04, 2021 02:41 AM