How to Grow Your Real Estate Business in 2021

Real Estate Technology with Agent Engine

As we have entered the new year, it’s time to set some goals. Whether you are an agent, a broker, or part of a team, there are several ways to build (and grow) your real estate business.


1. Spend more time on social media.


Social media platforms such as Facebook, Instagram, and LinkedIn offer a tremendous amount of upside when investing time on the. Not only do you have a chance to connect with buyers and sellers, but you can also showcase your style and build your personal brand. Besides, social media is frothy in volume, and you can quickly get in front of hundreds or thousands of people with the right content.


2. Become the local area expert.


Given the number of real estate agents in your area, a unique value proposition will certainly help set you apart from others. In other words, you need to demonstrate why you should be the agent of choice. Become an area expert and publish local guides such as property listings, restaurant reviews, shopping, outdoor activities, and neighborhood info.


3. Be intentional with your digital efforts.


It’s no secret that the future of real estate marketing is digital, which means it’s time to step up and leverage the tools at hand. The best way to do this is to create a digital presence that is sophisticated, intoxicating, and unforgettable. Creating a place you call home on the Internet is a lot easier than it looks. In just a few minutes, and with just a few clicks, you can be up and running in no time. After all, you don’t get a second chance to make a first impression.


4. Cultivate your real estate community.


There is an adage that states, “A rising tide lifts all boats.” When it comes to real estate, this can certainly be true. Online communities such as ActiveRain offer a multitude of ways to connect with other agents. They are a great place to ask questions, get feedback, or share experiences with your business. Additionally, build into your real estate team—whether it be a brokerage or your team made up of you, a lender, a home inspector, and office support.


5. Produce content and be a source of knowledge.


Bill Gates, the founder of Microsoft, once said, “Content is where I expect much of the real money will be made on the Internet.” A great way to capture leads, procure new business, and sell more homes is to have a real estate website. Here you can share your ideas on a blog, write helpful articles and evergreen pages, and embed multimedia such as Facebook Lives, Instagram photos, and virtual tours. Remember, when it comes to digital marketing, be a content producer.


It’s safe to say that 2020 was a challenging year for everyone. Your real estate business needs you more than ever, so hit the ground running in the new year by investing in a strategy that works.


Here’s a simple piece of advice I have learned over the last fifteen years: Make it as easy as possible for people to do business with you.

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I invite you to sign up for the Agent Engine newsletter, where each week we help real estate agents and teams leverage the power of technology and social media to build (and grow) their business.

Comments (7)

Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Brian,
All great points and I particularly like #5. Be a source of knowledge. Be THE source of knowledge! 

Jan 08, 2021 08:47 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Brian Gardner - that is a good set of goals.  People can use this as an example but the goals should be theirs.

Jan 09, 2021 05:53 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I really like this list, Brian. The local expert and being a source of knowledge - both critical. D

Jan 09, 2021 06:56 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Brian Gardner ,

I'm so glad that Carol Williams featured your post in her Second Chance Saturday Series as I missed it. You've written a great post to grow your business or sustain your business in 2021. Being the local source of all things real estae and the community will take you a long way.

Jan 09, 2021 07:13 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

THis is really is very helpful for us neophytes in the works of social media

Jan 09, 2021 08:21 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Jesse Keim Really a good battle plan to become a “ Go To” person in the local Marketplace !!!

Jan 11, 2021 05:52 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

GREAT post!    Love how you write "make it easy to do business with..."  I'd think that starts with being available, answering the phone, and being visible.  

Jan 16, 2021 08:27 AM
Brian Gardner

Yes, I believe with all of my heart that the future of real estate is digital. Buyers and sellers are looking for quick/easy ways to communicate and do business with agents. Hence taking my years of experience of design and marketing to the creation of Agent Engine.

Jan 16, 2021 09:26 AM