50 cents. Never spent. Nielsen television research. 1980's?

Real Estate Agent with RE/MAX Advantage

Nielsen survey 50 cents paid approx 1980's

Look what was mailed to families way back then.

I saved this.  I should have spent the money.  50 cents was sent to me and many others, I assume, wanting us to keep up with our television viewing so that they could bring us more programs of our liking.  I saved the money but not the diary.  Drat.

I have a pet peeve now.....if I get a plea for money with a paid-for stamp (and a stamp now costs somewhere around 50 cents) for me to return my contribution I definitely do not give.  My thinking is that if they can throw money away like that, they don't need my donation.  

I wrote on the back of this, "Approximate 1980's."  The blasted quarters are turned so that I can't see the dates and are glued down so I can't turn them.  I wonder if Nielsen is still doing this research and I wonder what these two quarters would have been worth way back then compared to now.

Comments (5)

Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, e-Pro, TAHS

Neat post.  I remember when they did this.

Jan 01, 2021 08:34 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Wishing you a joyful and prosperous 2021! We all deserve a new year! And a fresh start 

Jan 01, 2021 08:58 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

What a neat thing to find! Neilsen probably just tracks information from Hulu, Netflix, etc now. That would be my guess.

Enjoy your day!

Jan 02, 2021 05:35 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

How cool is that.  A couple of years ago, I was receiving similar recruiting efforts from another rating company.  They were persistent for several months.  Only they were sending quite a bit more money than what was pictured.  

Jan 02, 2021 08:11 AM
Number Cruncher LLC - Overton, NV
Helping Taxpayers Resolve IRS problems

It is always fun to find items we save like that. Thanks for sharing.  


Have a Happy New Year Barbara S. Duncan 

Jan 02, 2021 09:13 AM