Once upon a time...
And thus starts many fairy tales. Meanwhile we're working in reality, a reality that often doesn't mesh with various sales pitches.
While it may be true that some consumers use brand name to find their agent (we've been at the end of a "RE/MAX agents near me" search results that have led to business), I believe more and more consumers no longer give a flip about brokerage brands.
Yeah, I know this runs counter to all the brokerages spending billllyyyyyuuuuns of dollars trying to sway people into believing ONLY WE HAVE THE BEST AGENTS, but I don't think any of us can claim that brokerages don't occasionally get a rotten apple in their barrel.
So what really matters?
I think it comes down to YOU.
How YOU do business.
How YOU present yourself, be it on social media, in person, on your websites, etc.
How YOU demonstrate expertise.
Do YOU respond when contacted?
How YOU show the consumer it really IS about THEM.
And if YOU have a niche that is in demand? Even less reason for a consumer to care about what banner you fly.
It's what YOU know that sets you apart from your competition.
I'd bet there's not a single home buyer searching "RE/MAX agents who sell Cincinnati patio homes" (but if they do, I like our odds of topping the search results!).
They're looking for INFORMATION, and if YOU provide it, and then you execute the fundamentals, the chance something good will happen is much better than just relying on your broker's brand to attract business.
Sure, I'll take any incremental business that falls in my lap because of brokerage brand, but it's not what I count on to have a good year.
So what do YOU do?
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz