Ask An Ambassador: It's What YOU Do That Matters

Real Estate Agent with Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team 93383

AMEN to this.  Everyone needs to read this post.


Original content by Liz and Bill Spear SAL.2002007747

Once upon a time...

And thus starts many fairy tales.  Meanwhile we're working in reality, a reality that often doesn't mesh with various sales pitches.

While it may be true that some consumers use brand name to find their agent (we've been at the end of a "RE/MAX agents near me" search results that have led to business), I believe more and more consumers no longer give a flip about brokerage brands.

Yeah, I know this runs counter to all the brokerages spending billllyyyyyuuuuns of dollars trying to sway people into believing ONLY WE HAVE THE BEST AGENTS, but I don't think any of us can claim that brokerages don't occasionally get a rotten apple in their barrel.

So what really matters?

I think it comes down to YOU.

How YOU do business.

How YOU present yourself, be it on social media, in person, on your websites, etc.

How YOU demonstrate expertise.

Do YOU respond when contacted?

How YOU show the consumer it really IS about THEM.

And if YOU have a niche that is in demand?  Even less reason for a consumer to care about what banner you fly.

It's what YOU know that sets you apart from your competition.

I'd bet there's not a single home buyer searching "RE/MAX agents who sell Cincinnati patio homes"  (but if they do, I like our odds of topping the search results!).

They're looking for INFORMATION, and if YOU provide it, and then you execute the fundamentals, the chance something good will happen is much better than just relying on your broker's brand to attract business.

Sure, I'll take any incremental business that falls in my lap because of brokerage brand, but it's not what I count on to have a good year.

So what do YOU do?

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (2)

Liz and Bill Spear
RE/MAX Alliance 513.520.5305 - Mason, OH
RE/MAX Alliance Cincinnati & Dayton suburbs

Thanks for the reblog!

Jan 06, 2021 07:18 AM
Brad Thomsen
Big Bear Realty - Edmonds, WA
Real Estate Services

If we take the content of the blog above at face value, and if it is all about YOU, then why don't agents / brokers simply get their own brokerage license rather than below to a company that takes a big yearly bite off your labor?

It's far far cheaper to license yourself than the yearly vig the big box companies take.

But sheep will be sheep.

And wolves will eat.

Happy Selling!

Jan 06, 2021 07:36 AM