Selling a home? 3 mistakes that can keep buyers away

By
Managing Real Estate Broker with Royal lepage Terrequity Sapphire Real Estate Ltd., Brokerage
Selling a home? Consider this.  In today's world of creative Marketing, Sometimes the same gimmicks and photo overkill can undermine a property's saleability. Get your free house value estimate here.


Creating a real estate listing and uploading it to your MLS is a fairly routine operation. With so much of the real estate world focused online, It is important to focus on looking at the way their listings are formatted. 

For eg. It's a common practice to try to get more buyers looking at the listing by listing a $500,000 house at $499,999 or some other similarly lesser price. But this results in actually losing buyer traffic because of its pricing gimmick. The reason is obvious. Online buyers search in zeros. For eg. Buyer A searches for homes from $400,000 to $500,000. Buyer B searches for homes from $500,000 to $600,000. With a listing priced at $500,000, both Buyer A and Buyer B will see the home. Priced at $499,999, Buyer B won’t see it. See!

 

 

 

2nd mistake sellers and the agents do is upload as many photos as possible with the intention to increase the quality of the listings. If nine great photos are enough to attract a buyer to visit the home, why upload 25 or 40?

3rd mistake is not using the virtual tour link. Placing your videos, virtual tours, and any other digital media on a single page on your own website gives you the opportunity to direct the MLS link back to that page. Search engines will notice all of those links pointing back to your website regarding that listing. Potential buyers visiting any number of other sites will land on your website when they click the virtual tour link. The virtual tour link has a lot of value. Don’t let it go to waste.

Mahesh Khatri is a  broker of record of Royal Lepage Terrequity Sapphire, You can find his Team Sapphire at www.peacefulhomes.ca

 

Comments (3)

Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I have used that listing to get buyers and sellers to go to the website I can control and it has been very successful

Jan 11, 2021 11:42 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Knowledge of what & what not to do is half the battle. Thanks for the tips!

Jan 11, 2021 01:15 PM
Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Denver Broker / Real Estate Advocate

That is very true... ... we always have clients that want the last digits to be like 999 or 990 ... once we show them how the searches are, they may change their minds.

Jan 12, 2021 08:56 AM