As a luxury or any other real estate marketing professional, one of the best ways to meet new people, develop more referral sources and expand your sphere of influence is to blog about exciting local happenings.
Think of yourself as a syndicated columnist, a journalist who covers a particular “beat” and reports on local events from a unique vantage point, with a distinct “voice”. A distinct voice is your opinion, and not a calendar of where, and when.
Social networking can put you in touch with like minded people from all corners of the globe. But, there still is something special about meeting new people right in your home town with whom you can share common interests. If you are a lifelong learner, blogging also gives you an opportunity to learn new things.
A friend of ours in San Francisco introduced us to her hobby of bird watching in the Bay Area. She invited us to Hawk Hill, which is positioned on the north side of the Golden Gate Bridge.
It arguably has the best view of San Francisco and the Golden Gate bridge from that vantage point. We had expressed interest in birding while we were living in the Napa Valley wine country, as there were so many fascinating birds that hovered over our home there.
Hawk Hill is perhaps the best place to observe the raptor migration in the Western U.S. You do not have to be an ornithologist to be a bird watcher. Raptors in particular are extraordinary birds to watch. They are at the top of the food chain and their health is an indicator of the condition of the entire chain.
What was most interesting to us was just how light weight they are. To calm them down when they are captured for observation and tagged, ornithologists placed them in a tube made out of two connected tin cans.
Birding is just one way to meet new people, locally. But, once you discover a new hobby or interest like birding, you can now count on the fact that there are plenty of birding groups on social networking sites where you can post your blog.
Our friend has been a birder for a long, long time. She has received many referrals from her connection to Hawk Hill. People love doing business with those who share a common passion.
Our very own Active Rain super blogger, Roy Kelley, belongs to many flower photography groups on line. If he were not retired, we have a feeling that some of those members would seek his advice for their real estate needs!
P.S. Even though we are restricted from gathering in large groups, this is the time to start planning your strategy!
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