When I blogged daily I had certain days for certain topics.
The first of the month, a top line market snapshot, and those posts had two audiences: area consumers that want to know how the real estate market is doing (going up, down, sideways, should I sell or should I buy?) and less importantly IMO other Rainers as an opportunity to show them your market and that we have a handle on it.
Tuesdays are Ask An Ambassador posts, and they're basically Pay It Forward type posts. Tidbits of what I've learned about blogging, this community, etc. that hopefully help other members be more productive with their blogging, avoid tussles, etc. From a business perspective, I expect nothing coming back my way from those.
Other days I'd write long tail search pages. The audience there is clearly consumers, mostly of the buyer category, looking for information. Mason City School District homes with pools, or 3 car garages, or finished basements, etc. Anything to do with our niche of patio homes are also good. Unique information works. Sure, some of those calls are....you're not the HOA management company???...but those calls prove the posts are being found, and other times those calls are EXACTLY what you're after, ready now buyers with interest in a specific location or type of home.
Other days I'd throw in a personal interest type post. While I don't expect there are any consumers expressly searching for "Cincinnati real estate agents with 16 cats, 6 Chihuahuas and 5 beehives", those type of posts can help form a bond AFTER they've found something else we've written, and those posts can also be good for relationship building in the Rain.
What I personally don't think I have an audience for? My personal opinions on politics or current events. And frankly with the tendency for some folks to be easily offended, I don't feel like being a test case for NAR's new standards because someone THOUGHT I said something "offensive". You want it, you can have that circus and those monkeys.
Bottom line, with any post, there's an audience. Maybe consumers, maybe Rainers, or maybe you just write for your own self-enjoyment, but there IS someone every post is meant for. The better you can tilt that balance to consumers AND provide unique, relevant content, the better your results (as long as you're patient).
Figure out your best audience and develop a plan to reach them with what THEY want, and not what YOU necessarily want to give them.
Until next Tuesday, just Ask An Ambassador if you need help.
Bill & Liz aka BLiz