Ask An Ambassador: What Does Your Audience Want From You?

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

When I blogged daily I had certain days for certain topics.

The first of the month, a top line market snapshot, and those posts had two audiences:  area consumers that want to know how the real estate market is doing (going up, down, sideways, should I sell or should I buy?) and less importantly IMO other Rainers as an opportunity to show them your market and that we have a handle on it.

Tuesdays are Ask An Ambassador posts, and they're basically Pay It Forward type posts.  Tidbits of what I've learned about blogging, this community, etc. that hopefully help other members be more productive with their blogging, avoid tussles, etc.  From a business perspective, I expect nothing coming back my way from those.

Other days I'd write long tail search pages.  The audience there is clearly consumers, mostly of the buyer category, looking for information.  Mason City School District homes with pools, or 3 car garages, or finished basements, etc.  Anything to do with our niche of patio homes are also good.  Unique information works.  Sure, some of those calls're not the HOA management company???...but those calls prove the posts are being found, and other times those calls are EXACTLY what you're after, ready now buyers with interest in a specific location or type of home.

Other days I'd throw in a personal interest type post.  While I don't expect there are any consumers expressly searching for "Cincinnati real estate agents with 16 cats, 6 Chihuahuas and 5 beehives", those type of posts can help form a bond AFTER they've found something else we've written, and those posts can also be good for relationship building in the Rain.

What I personally don't think I have an audience for?  My personal opinions on politics or current events.  And frankly with the tendency for some folks to be easily offended, I don't feel like being a test case for NAR's new standards because someone THOUGHT I said something "offensive".  You want it, you can have that circus and those monkeys.

Bottom line, with any post, there's an audience.  Maybe consumers, maybe Rainers, or maybe you just write for your own self-enjoyment, but there IS someone every post is meant for.  The better you can tilt that balance to consumers AND provide unique, relevant content, the better your results (as long as you're patient).

Figure out your best audience and develop a plan to reach them with what THEY want, and not what YOU necessarily want to give them. 

Until next Tuesday, just Ask An Ambassador if you need help.

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
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  1. Joe Jackson 01/13/2021 04:02 AM
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Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

I almost cracked up when you wrote ""Cincinnati real estate agents with 16 cats, 6 Chihuahuas and 5 beehives" but no what you write about, there is always an audience.

Jan 12, 2021 12:12 PM #1
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Liz and Bill Spear, great tip for everyone who writes blog posts. Doing some keyword search helps. 

Jan 12, 2021 01:06 PM #2
Anna Banana Kruchten CRS CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Hi Bill very good explanation of the 'why' for your topics of daily  posts.  Makes total sense to me to make a plan and follow you said, it takes time to gain traction but it will happen at some point.

Jan 12, 2021 02:55 PM #3
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Wise words from a wise real estate agent who would rather sell homes than end up in the court of public opinion or defending themselves in a NAR issue.

Jan 12, 2021 03:48 PM #4
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

Excellent advice for those starting out with their blogging, and perhaps others who may not be as focused as they could or should be.


Jan 12, 2021 05:27 PM #5
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I agree, I really have to really think about that on a regular basis to really home in on things to the best degree possible.

Jan 12, 2021 06:21 PM #6
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Jeff Dowler, CRS there are a lot of folks who are getting their feet wet for the first time and this is pretty great advice. :)

Jan 12, 2021 06:22 PM #7
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill - well done and well said. You have to know who your audience is for a particular post and give them what they want. Mix it up if you want but whatever you write, make it informative and interesting. 

Jan 12, 2021 06:31 PM #8
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

I agree! Thanks for such a great post! 

Jan 13, 2021 04:00 AM #9
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Yes, know who you are writing for, and write for them. And I personally do not share my opinions about current events/politics in posts either. In a personal discussion? Sure. Online? No.

Jan 13, 2021 05:51 AM #10
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Hello Bill Liz and Bill Spear - I do not want the NAR, the circus, or the monkeys .. most especially drunk monkeys ... and like you, I keep politics out of all areas except the wild area inside my head. 

Jan 13, 2021 10:36 AM #11
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

You really have to know the personality of a thing to really get into the heart of it. :) That’s a great thing!

Jan 13, 2021 09:12 PM #12
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

When people ask me about my blogging i love to quote you. The biggest tip i got back all those years ago from you is "who are you writing to". I write Monday market reports and post them on social media and local pages that work great at attracting new clients and reminding those who i know what i do. I also love sharing stories about my experiences. We see a lot and can learn by sharing. Thanks for your great tips Liz and Bill Spear 

Jan 14, 2021 07:20 AM #13
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

As always Liz and Bill Spear  wonderful ideas here for writing a blog 

Jan 14, 2021 08:55 AM #14
Greg Mona
eXp Realty - Scottsdale, AZ
Professional Real Estate Representation for YOU!

Wonderful and timeless advice, especially these days! Well done, Liz and Bill Spear 

Jan 15, 2021 12:23 PM #15
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Remembering to write what your audience wants to read is so important - and not just in blog posts, but in prospecting letters and all other marketing materials.

Many agents seem to have trouble remembering that it's about the reader, not about them.

Jan 18, 2021 10:49 AM #16
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Knowing your audience is about 90% of it and everything else follows easily after that. :)

Jan 30, 2021 10:41 PM #17
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Especially with prospecting, you have to be one step ahead or maybe two ahead of your audience I kind of predict it.

Jan 30, 2021 10:42 PM #18
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Playing to your audience has always been a lofty goal on ActiveRain Liz and Bill Spear 

Feb 01, 2021 05:16 PM #19
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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