Reading this post by Bliz reminded me of the big box brokerage I was with for 18 yrs.
They did everything to promote the company brand. They advertised your open house at no charge and gave you license plate holders with the company logo.
The brokers led us to believe it was the company brand that people were seeking.
Here was my listing presentation way back then; it consisted of these three questions
-Are you 100% you want to sell
-Are you 100% you want to use me
-Do you have any questions about my company
Affirmative answers on all three were my criteria for getting a listing agreement signed.
Today there are only two questions since it is my company.
Being with a large name brokerage gives you brand recognition, but it also ties you in with all the other agents' adverse outcomes.
The Real Estate company is only as good as your listing agent.
The best school is only as good as your child’s teacher.
The famous hospital is only as good as the doctor treating you.
It is YOU that makes the brand outstanding.
If your friend had a bad medical experience, the hospital’s reputation suffers.
If your son/daughter has a negative teacher, you blame the school.
Same in RE. When I left the big box company, I was told how much I “needed” their brand.
That was eleven years ago when HomeRome Realty started.
What I needed was my brand. It was me, not the company that people wanted.
Your brand is you.
To sell your home
Call Margaret Rome