This week’s Active Rain Zoom instruction was very helpful for me. Just like every week of the Active Rain we had an expert with Ken Jones . I have considered podcasts as well as YouTube live for my own business. I was approached several years ago and asked to consider doing a show on an Internet radio station. The idea was good, but the arrangement did not work. However, along with blogging and video audio podcasts are popular and can build your brand.
Before starting this summary, I took the opportunity to listen to two of Ken’s recent podcasts. He didn’t talk about this but the individual doing the podcast is responsible for the delivery. After someone sees the title and starts listening will they listen to end?
I went to the podcast app on my iPhone and searched for the Ken Jones Real Estate Show and listened to the podcast Closing the Sale Starts at Hello and the I listened to the podcast The Top Five Reasons Homes Don’t Get Sold. Ken’s delivery including his pauses, voice infection, and the background music and applause created an engaging professional radio performance. The content was well planned. Without good content delivery won’t matter. I really liked the way he used a short radio break to transition from five reasons to then shift his focus to you. By the way, Ken, I subscribed.
Ken’s presentation today to AR was the setup, hosting, and equipment you will need to do a podcast.
First of all, Kens says post on the same day each week. To always have enough content make sure that you have a few pre recorded in the can ready to go. And, of course, make sure that the content is what people want to hear.
Good clear sound with no distortion is essential. Don’t use your laptop mic. There are many different types of mics. Some are USB and plug right into the computer while others require an Analog Digital converter. Ken uses a Rode Podcaster USB dynamic Mic. It is a broadcast quality mic. Then he also mounts it on a suspended shock absorber—everything to eliminate any ambient sound.
Pick recording software. If you have a Mac you already have Garageband which is a good app. For MAC or PC you can download Audacity. It is free. Or you can pay $199 for Logic Pro X. When recording it is important to use headphones so that your computer speaker does not create feedback.
All this equipment is essential, but it is not extremely expensive. You can pay a low of $380 up to $900.
Finally, you need to find a company to host your podcast. There are several options. Three examples are Libsyn, Bluburry.com, and PodBean. That covers everything you need to buy. The real work is developing the content and consistently delivering.
Thanks very much Ken Jones for creating a great presentation. Now it is up to us to get started.