Education & Training with Performance Development Strategies

This week’s Active Rain Zoom instruction was very helpful for me.  Just like every week of the Active Rain we had an expert with Ken Jones .  I have considered podcasts as well as YouTube live for my own business.  I was approached several years ago and asked to consider doing a show on an Internet radio station.  The idea was good, but the arrangement did not work.  However, along with blogging and video audio podcasts are popular and can build your brand.

Before starting this summary, I took the opportunity to listen to two of Ken’s recent podcasts.  He didn’t talk about this but the individual doing the podcast is responsible for the delivery.  After someone sees the title and starts listening will they listen to end? 

I went to the podcast app on my iPhone and searched for the Ken Jones Real Estate Show and listened to the podcast Closing the Sale Starts at Hello and the I listened to the podcast The Top Five Reasons Homes Don’t Get Sold.  Ken’s delivery including his pauses, voice infection, and the background music and applause created an engaging professional radio performance.  The content was well planned.  Without good content delivery won’t matter.  I really liked the way he used a short radio break to transition from five reasons to then shift his focus to you.  By the way, Ken, I subscribed.

Ken’s presentation today to AR was the setup, hosting, and equipment you will need to do a podcast.

First of all, Kens says post on the same day each week.  To always have enough content make sure that you have a few pre recorded in the can ready to go.  And, of course, make sure that the content is what people want to hear.

Good clear sound with no distortion is essential.  Don’t use your laptop mic.  There are many different types of mics.  Some are USB and plug right into the computer while others require an Analog Digital converter.  Ken uses a Rode Podcaster USB dynamic Mic.  It is a broadcast quality mic.  Then he also mounts it on a suspended shock absorber—everything to eliminate any ambient sound.

Pick recording software.  If you have a Mac you already have Garageband which is a good app.  For MAC or PC you can download Audacity.  It is free.  Or you can pay $199 for Logic Pro X.  When recording it is important to use headphones so that your computer speaker does not create feedback.

All this equipment is essential, but it is not extremely expensive.  You can pay a low of $380 up to $900. 

Finally, you need to find a company to host your podcast.  There are several options.  Three examples are Libsyn, Bluburry.com, and PodBean.  That covers everything you need to buy.  The real work is developing the content and consistently delivering.

Thanks very much Ken Jones for creating a great presentation.  Now it is up to us to get started.




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George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Grant, Ken's presentation was well worth listening to even for those who do not presently have any intention of doing a podcast.

Jan 13, 2021 01:03 PM #9
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Grant:

This is a terrific overview of what Ken had to share among some other thoughts. I haven't listened to his podcasts but that's on my list of To Dos.


Jan 13, 2021 05:28 PM #10
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Grant, he did a great job with his presentation.  When do you think you will be ready to start your podcast?

Jan 13, 2021 06:13 PM #11
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Grant- you did a wonderful job of recapping Ken's Zoom Presentation. I was fascinated by the equipment that went into it. And the investment can be minimal. 

Jan 13, 2021 07:50 PM #12
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Roy - thank you for support.

Sheri - I know that is does get in the middle.  I find his blogs engaging.

George - just to understand the importance of sound which also relates to Zoom as well.

Jeff - you will certainly enjoy them.

Ed - that is another story.  Not sure.

Kathy - some of it is also worthwhile for clear Zoom meetings.

Jan 14, 2021 03:56 AM #13
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Thursday morning, Grant.

Take care, be safe and have a great day.

Jan 14, 2021 05:41 AM #14
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, I missed the Zoom meeting again, and have never done a Podcast.  I do use Audicity for the voiceovers for my videos, and offers good sound.

Jan 14, 2021 06:33 AM #15
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Roy - thank you.

Joan - interesting information on Audacity.  Thanks for sharing that.

Jan 14, 2021 08:35 AM #16
Raymond Henson, SRES, GRI
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Great summary of Ken's presentation and thank you for the review of his two podcasts.  Well done!

Jan 15, 2021 10:48 AM #17
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

When I was in radio broadcasting, we took 4 hours of planning to do a 2 hour show (sometimes longer depending on the guest and research required)

Happy Friday Grant Schneider 

Jan 15, 2021 11:19 AM #18
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Grant,  We keep learning more and more at the Zoom meetings on Tuesday from other members.


Jan 16, 2021 08:21 AM #19
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I concur with Paul S. Henderson, REALTOR®, CRS.  Lots of planning goes into a decent broadcast...radio, TV, podcast - or video for that matter. Thanks for the synopsis. D

Jan 16, 2021 08:37 AM #20
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Jan 16, 2021 06:32 PM #21
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Raymond - I learned even things we can do better with Zoom.

Paul - I believe it.  It is a big commitment.

Will - you know, you could give us a Zoom cooking lesson. 😉

Debb - you certainly know that.

Kathy - thank you.  I appreciate being featured today.

Jan 17, 2021 06:24 AM #22
Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Grant Schneider ,

I'm so glad that Kathy Streib featured your post on her "Ah-Ha" moments for the week as I missed it. What a great summary of Ken Jones presentation at last Tuesdays Zoom meeting. He is a professional and I plan on listening to some of his podcasts. I don't see myself committing to making podcasts but learned a lot on what it would take.

Jan 17, 2021 07:26 AM #23
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Dorie - it really takes a commitment.  I am not sure I am up for it now.

Jan 17, 2021 09:33 AM #24
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Great coverage of the Zoom here. I concur with everything Ken stated, with exception to headphones, in my 6 years of Podcasting, I've never worn them nor needed them to avoid feedback. Great post!

Jan 17, 2021 11:27 AM #25
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Podcasts were a niche product just a few years ago and now they seem to be blowing up really mainstream. :)

Jan 17, 2021 09:33 PM #26
Beth and Richard Witt
Long Island Cash Home Buyer - Center Moriches, NY
Long Island Cash Home Buyer 516-330-6940

I've been retired for a while (not liking it) so Zoom meetings are not on my hit parade but maybe they should be... Please let me know how to find the next one and I'll give it a go... Happy Day

Jan 18, 2021 09:19 AM #27
Number Cruncher LLC - Overton, NV
Helping Taxpayers Resolve IRS problems

Thank you for taking the time to write this post summarizing the zoom call last week Grant Schneider.

Have a Happy Day!


Jan 18, 2021 07:22 PM #28
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