YouTube Thursdays - Is Video Marketing a Waste of Time?

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays - Video Marketing - A Waste of Time?

It's already mid-January.  Hopefully, we are all looking forward to making 2021 another successful year in real estate. Video will once again be part of our marketing efforts. Admittedly, we just weren't feeling it last year. Consistency was lacking in the overall plan. 

 

Video marketing takes both time and consistency - if, you want to do it right. Doing it right takes planning, basic skills,(yes that includes editing), decent equipment, and authenticity.

 

Here is a list of our posts that cover the basics. 

 

  1.  The Basics
  2.  More about Good Audio
  3.  Smartphones
  4. How to Make Videos Worth Watching
  5.  A Story Board
  6. The Importance of Being You
  7. The Sound of Music
  8. Honing the Craft

 

More from Mooers - Advice from the Video Marketing King Andrew Mooers | 207.532.6573.

 

  1. Real Estate Videos Work Round the Clock 
  2. The Purple Bars on Your Video Channel 
  3. Prime Time for Real Estate on YouTube
  4. Real Estate Videos - Why They Work so Well

 

Let's back up a minute though. Good videos take time, and commitment. Unfortunately, producing a video doesn't guarantee it's going to be found. Although, if you follow the suggestions in the lists above - it should increase the odds. 

 

Recently, we went through a number of our subscribed YouTube channels and found many real estate videos with little or no views. Although, that may not tell the entire story. For example, if one of our videos is uploaded directly to social media, the views are not reflected in that count.  Only you know how your videos are truly performing. 

 

Keep in mind, if you don't intend to fully commit to video marketing, it might not be a good fit. There, we said it out loud. Video marketing can be a colossal waste of time.

 

However, a well-thought out video marketing plan can generate leads. Real leads, from people who already feel a connection to you via video. Done well, videos build trust and familiarity. 

 

Next week, we'll kick off a list of video suggestions designed to help you get discovered (re-discovered) in your market. By the way, we're ramping up our own efforts and we'll be working right along with you. Exciting, isn't it? 

 

Remember, you are welcome to share your own YouTube Channel in the comments below. And, it's always good form to return the favor when someone visits your channel and subscribes, likes a video, and/or leaves a comment.  

  

Don't forget to join the YouTube Thursdays Group and Happy Thursday. 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 01/21/2021 01:00 AM
Topic:
Real Estate Technology & Tools
Groups:
ActiveRainVideoBlogger
"Branding" in the Rain
Bananatude
YouTube Thursdays
The Art Of Marketing You
Tags:
video marketing
youtubethursdays
lead generation

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Show All Comments
Ambassador
2,167,479
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Patricia Feager, MBA, CRS, GRI,MRP - yep, we just need to march ahead and focus on things we can control. Would love to see you produce a video. If you decide to do it, please call if I can help.  D

Jan 15, 2021 07:36 AM #30
Ambassador
2,167,479
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Brandon Patton - I subscribed and love your introduction drone video work. Looks great and showcases the beautiful Tri Cities area very well. You have so many wonderful lifestyle topics there...looking forward to seeing more from you. 

 

You should also subscribe to Andrew Mooers | 207.532.6573  YouTube Channel, he is a good illustration for knowing your market and authenticity - it translates into big success. Talk about consistency. 

 

Jan 15, 2021 07:41 AM #31
Ambassador
2,167,479
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Andrew Mooers | 207.532.6573 Once that initial learning curve is over, you're right, it gets easier and easier and requires less of a time commitment. And, I'm with you, authenticiy trumps any kind of "slick" production. 

Jan 15, 2021 07:43 AM #32
Ambassador
2,167,479
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks Brian England 

Jan 15, 2021 07:59 AM #33
Ambassador
2,167,479
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thank you Roy Kelley - have a wonderful weekend. D

Jan 15, 2021 08:00 AM #34
Rainmaker
2,389,418
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Debb Janes EcoBroker and Bernie Stea JD - you do such a great job with this on Youtube Thursdays.  We should have you present on this topic on Zoom Tuesday.

Jan 15, 2021 09:25 AM #35
Rainmaker
3,701,457
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Debb, I just need to find time and get in the right frame of mind again to get infront of the camera.

Jan 15, 2021 10:11 AM #36
Rainmaker
1,197,714
Paula McDonald, Ph.D.
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Great questions for each of us to assess. Times are always changing and we need to be open to trying new techniques to see what works and what doesn't work.

Jan 15, 2021 10:18 AM #37
Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Grant Schneider not sure if you read Andrew Mooers | 207.532.6573  comment. He suggested a co-host for it. I really think that would work well - he brings so much to the discussion. 

Jan 15, 2021 10:44 AM #38
Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I understand Will Hamm - I think if you take some time to learn how to edit, you'll find it easier to produce videos. As a rough rule of thumb, we should appear briefly in the intro - in my opinion - after you've snagged them with a compelling tidbit or snippet - then briefly in the middle again - and at the end with a call to action.   Have a wonderful Friday. D

Jan 15, 2021 10:47 AM #39
Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Exactly Paula McDonald, Ph.D. 

Jan 15, 2021 10:47 AM #40
Ambassador
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Anna Banana Kruchten CRS CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Hi Debb Janes EcoBroker and Bernie Stea JD it is one of my goals to get back into video this year.  We dropped the ball a year or two ago and didn't take the time.  We so busy now I'm not sure where we can fit it all in.  The good news....I did sign up again for Animoto!  That's a start!

Jan 15, 2021 01:31 PM #41
Ambassador
2,167,479
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Anna Banana Kruchten CRS CRB, Phoenix Broker that's a good start. And Animoto has added some nice options. 

Jan 15, 2021 02:06 PM #42
Rainmaker
1,808,041
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

Great topic and I am a fan of using video for real estate marketing.

Jan 16, 2021 04:32 AM #43
Ambassador
2,167,479
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Sam Miller good to hear. Thanks for dropping by. D

Jan 16, 2021 04:18 PM #44
Rainmaker
4,602,098
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, it is funny to see some go straight to the top of the page for SEO, and others never show up.   I have a few to do this week, as Laura & I went out and took some clips of some neighborhoods.

Jan 17, 2021 06:56 AM #45
Ambassador
2,167,479
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Joan Cox In my experience, neighborhood videos are some of the best videos for garnering leads. We had a call recently due to a video we did about a neighborhood with large 5 acre lots. Nothing available at this time, but we'll keep an eye on things. 

Jan 17, 2021 07:10 AM #46
Rainer
327,036
Ralph Magin
Coldwell Banker Residential Real Estate - Miami, FL
Miami Homes For Sale

Very interesting

Jan 18, 2021 07:41 AM #47
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Such great advice, Debb! I've read negative commentary on YouTube marketing and how it is of little relevance in our world. I always laugh at how out of touch those commenters are - it's HUGE! 

One crazy thing that I was going to share in a post but, haven't yet, is that last week, I landed a luxury buyer from one of my luxury YouTube videos!! When they told me how they found me, I was truly surprised as I don't do anything NEAR what you and Andy do in your videos! I am captivated by both of your channels (yours & Andy's) and am nowhere near your level of video marketing so, it came as quite a shock to me.

I'll definitely continue to promote my YouTube videos as the SEO from them is improving by the month. 

Jan 24, 2021 11:34 AM #48
Rainer
316,461
Melissa Jackson
Century 21 Alliance Properties - Azle, TX
Helping You Make The Right Move

Being in front of the camera is outside of my comfort zone. Y'all have some great videos with beautiful views. Will share mine once I get started. Thanks for sharing so much information.

Jan 25, 2021 08:04 PM #49
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