By definition, a real estate brokerage is a company that employs licensed real estate agents and brokers to represent buyers and sellers. Brokerages can be either local or national. Most national brokerages, like Keller Williams, offer a local vibe and many of the same small town benefits that you’d expect from a local company. The agents live and work within the same community and offer a high level of personalized service, too.
But there are other advantages of partnering with a nationally recognized name that you might not get with a locally based company. Here’s how you can find the best real estate brokerage in Yuma, AZ to help your career thrive:
Every brokerage has a commission split policy. In a typical real estate transaction, the buyer’s agent and seller’s agent each get 3% of the home sale price. Of that 3%, a portion goes to the agent and a portion goes to the brokerage. How this commission is split, however, can vary by the brokerage.
For example, some brokerages have a 70/30 plan, where the agent retains 70% of the commission and 30% goes to the brokerage. Others, like Keller Williams, offer a more complex plan that tends to favor the agent. After reaching a certain commission cap, agents keep 100% of their commissions.
Ongoing Training and Mentorship
The real estate industry is one that’s constantly evolving. It’s important to keep up with trends in your market, as well as advancements in lead generation, branding, marketing, and other aspects that will help you sell more.
National brokerages tend to have an advantage when it comes to ongoing training and mentorship. They usually have structured training programs and processes in place to help you be the best in your market, and may even assist with licensing costs.
One of the most obvious advantages of choosing a national brokerage is the notoriety that comes with it. Top names in real estate carry a lot of brand equity that can take a local brokerage years to build. This means that many clients will come to us based on our name alone, which translates into more leads and opportunities for you.
With a well-known, reputable brand, people automatically know and trust an agent because of their association with the broker. This isn’t always the case with a local broker, however, especially for people who are new to the area.
Desk fees are upfront fees that agents pay to help cover rent, office supplies, and miscellaneous expenses of the brokerage. Some brokers charge separate desk fees, while others will roll these fees into the commission split.
Best Real Estate Brokerage in Yuma, AZ: The James Sanson Team with Keller Williams
Clearly, the best real estate brokerage in Yuma, AZ is subjective depending on what you’re looking for in your career. But consider the advantages of working with an established, reputable team and brand. The James Sanson Team with Keller Williams Realty in Yuma is a mega team located in multiple metropolitans in Arizona. Reach out to Brittany to jumpstart your career!